Blippar

Heritage projects are no longer just about preservation, they’re about participation. In culturally rich neighborhoods like New York’s Lower East Side, the challenge is not simply protecting historic sites, but finding new ways to make their stories accessible, emotional, and relevant to modern audiences.

That challenge sat at the heart of the collaboration between Blippar and the

Together, we developed the Herz Heritage Trail, an immersive digital experience spanning more than 50 historically significant locations across one of America’s most important immigrant neighborhoods.
Rather than creating a single standalone AR moment, the project focused on building an adaptive digital framework capable of connecting stories, archives, sacred spaces, and community memory across an entire urban landscape.

That approach reflects a growing shift in heritage technology: immersive tools are becoming less about novelty and more about long-term cultural access. Immersive technologies are a new way to share history, one that can reach people who might never walk those streets.

Read the full story on our online blog. Follow the link in the profile or see more over on our stories.

Some projects start with a brief. This one started with a conversation.

The Lower East Side Jewish Conservancy has spent decades preserving the sacred sites, synagogues, and stories of one of New York City’s most historically significant neighborhoods. They wanted to find a new way to share that history - one that could reach people who might never walk those streets.

We became their partners in figuring out what that could look like.

What followed was months of research, archive diving, site visits, and careful content-building across 50+ historic locations.

The result is the HerzHeritageTrail - an augmented and virtual reality experience that lets visitors step inside reconstructed spaces, hear oral histories, and explore a neighborhood’s living memory.

Our favorite moment?

Standing inside in full 360°. The painted ceiling alone makes it worth it.

Innovative self care brand, Not Your Mother’s, engaged Blippar to help them bring their new product range to life through an immersive Augmented Reality campaign that transforms everyday routines into interactive self-care experiences.

By simply scanning the product packaging with a mobile device, consumers unlock a personalised augmented journey, helping them discover the perfect products for their unique hair needs.

From identifying their “aura” through tailored selections, AR quite literally puts the experience in the consumers hands.

Even better? The content adapts dynamically, making every interaction feel fresh, relevant, and uniquely personal.

Looking for a dynamic way to increase audience engagement for your products?
Discover what AR can do for you at blippar.com

Why packaging has become the biggest opportunity in FMCG AR

The shift from app-based AR to WebAR has been transformative for packaging activations.

Previously, brands faced a fundamental UX problem. Asking a consumer to download an app to interact with packaging was a conversion-killer. Most consumers simply wouldn’t bother.

WebAR removes the barrier entirely. A QR code printed on any pack launches an AR experience directly in the phone’s browser. No app, no friction, no delay.

We’ve created a helpful guide that examines how leading FMCG brands are deploying WebAR on packaging in 2026: the campaign formats, the results, the technical considerations, and the practical steps to get started.

Follow the link in the profile to read our online blog for more.

Today we’re launching the new Blippar Studios website.

works with brands and agencies to create award-winning augmented reality marketing and hashtag campaigns that drive real engagement and increase overall sales conversion.

As the professional services and creative arm of , we combine strategy, creative, and technical expertise to help brands and marketing teams use as a practical, performance-driven revenue channel.

The new site reflects how we partner with teams today and how is evolving into a group of industry-focused products and services, designed to deliver measurable business impact.

If you’re exploring how can elevate your marketing and drive results, take a look or book a discovery call with our team:

👉 https://www.blipparstudios.com/

Shopping using Augmented Reality has officially become mainstream🛍

A recent survey by Dynata states that 92.7% of Gen Z’s regularly use AR when making purchases - bridging the gap of physically seeing or trying on any product.

From marketing luxury items, to cosmetics, to home furnishings - speak with Blippar to make your products accessible within a spatial world.

Step inside the pit garage virtually 🏎!

Our exclusive XR experience brings Formula One to life on Meta Quest - freely explore a fully kitted out pit garage discovering and learning what makes F1 cars so unique using immersive technology.