30/05/2016
Logos are most definitely important, but they are not what makes your brand. https://blog.intercom.io/brand-not-logo/
Your Brand Is An Experience Not a Logo - Inside Intercom
A strong brand gets you through both good and bad times. To create one, you need to think past your logo to every place someone interacts with your company.
28/05/2016
Every company's been through it. That crazy brainstorm trying to come up with a name. There will be arguing, there will be shouting, but it is worth the stress. This is the game of the name. http://www.incredibly.co/notes/branding-the-game-of-the-name/
www.incredibly.co
25/05/2016
Email marketing has never been so important, but many still struggle to measure the ROI. If only there was an article to read that could help things out a little bit... http://www.smartinsights.com/email-marketing/email-marketing-analytics/email-marketing-challenges-2016/?utm_content=bufferdf96b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
The challenges of email marketing in 2016 [Infographic] - Smart Insights Digital Marketing Advice
Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools. Marketing topic(s):Email marketing analytics. Advice by Robert Allen.
23/05/2016
Vegans may seem to be an easy marketing target. But rule number 1. Don't p*** them off. Don't do it. http://www.incredibly.co/notes/the-first-rule-of-marketing-dont-p-off-the-vegans/
The First Rule of Marketing: Don’t P*** Off The Vegans
Ingredients: This content is suitable for vegetarians. Because “bacon” is not a cohesive argument.
21/05/2016
It's great to know we're not the only ones who believe failure is just a way to learn and improve. It's not always bad. It's what you do with it that counts. http://www.itsnicethat.com/features/erik-kessels-failure-120516?utm_source=facebook&utm_medium=social&utm_campaign=intsocial
Erik Kessels: “There are no wrong turns anymore… which is where the interesting things happen”
Erik Kessels thinks failure is a good thing. So much so, that he has written a new book on the subject, _Failed It_ that askes the question why we are afraid of failure and how it can act as a creative force. “The idea is not about failing, but moving towards a failure,” he says, somewhat confusingl...
18/05/2016
With so many people using social to communicate with brands, it may be time for brands to use it to help their customers out. Just a thought... https://hbr.org/2015/07/your-company-should-be-helping-customers-on-social
Your Company Should Be Helping Customers on Social
A survey shows a huge untapped potential.
01/04/2016
Looks like the bees have buzzed off! Back to our usual, orange penguiny selves everyone. Thanks all for a fab April Fools and hope you enjoyed our moment of cheekiness! 😚
01/04/2016
Meet the marketing bees who bring the buzz. We're Incredibee, and we are ready to bumble! 🐝
http://www.incredibly.co/bee/
14/01/2016
Our friends infographic.ly have added some colour to our lives with this illuminating blog. Feast your eyes.
The Psychology of Colour and How to Make It Work for Your Brand -...
We choose colours everyday without thinking. The colour of our nails, our cars, the mugs we drink tea out of -– we’ve chosen them for a reason, even if we don’t realise it. Understanding the psychology of colour is therefore a key part of visual communication design: knowing more about the...
11/01/2016
Things are looking mango-ey on the - wait; that's not it.
Things a looking PEACHY as Dom Hofmann, founder of Vine, releases his new social media platform: (Papa don't) Peach. 🍑
Peach Is A Slick New Messaging App From The Founder Of Vine
Chat chat chat, talk talk talk. We love it, you love it. Messaging apps are the hot for 2016 (again) and there's seemingly a niche platform for all of us...
08/01/2016
Everyone has their strengths, it's about making sure you play to them.
Your company’s thought leaders may be sitting right under your nose. (Not literally of course, your nose is quite small.)
Make sure include use their ideas in your content marketing.
Content Marketers Should Find Spokespeople Outside the C-Suite
Executives aren’t your only thought leaders.