27/06/2022
UK CONSUMER CONFIDENCE AT ALL TIME LOW
Due to the rising cost of living at looming recession, consumer confidence has been measured to be at a record low. Will it continue to decrease over the coming years?
UK consumer confidence dips to record low in June - GfK
UK consumer confidence fell to a record low in June as shoppers grappled with a stark new economic reality, figures from Gfk’s long-running series of reports show. Its confidence Index dipped one point to -41.
23/06/2022
DIOR'S DESIGNER CREATING WEARABLE COUTURE
Maria Grazia Chiuri talks about how she has transformed Dior's products, resulting in annual sales tripling to $7 billion since she arrived 8 years ago. Will this success continue for the iconic brand?
https://www.businessoffashion.com/articles/luxury/diors-maria-grazia-chiuri-a-fashion-hitmakers-method/
20/06/2022
STARTUP DELIVERY SERVICE WINS LVMH PRIZE
Toshi, a "wait and try" delivery service has won LVMH's innovation prize. But will this further the popularity of problematic 'pay later' delivery services?
“Wait and try” luxe delivery service Toshi wins LVMH Innovation Prize
London-based startup Toshi fits into LVMH’s strategy to elevate the online experience for luxury customers. LVMH’s Bernard Arnault was at the awards and said he is also warming up to the metaverse.
15/06/2022
MULBERRY TO RENT OUT BAGS IN PUSH FOR SUSTAINABILITY
Mulberry has partnered with Hurr to rent its world famous bags to customers for the first time. Will developing a circular approach to sales allow the classic brand to become more sustainable?
https://fashionunited.uk/news/fashion/mulberry-to-rent-its-bags-for-the-first-time-with-hurr/2022061563621
15/06/2022
KERING AIMING TO DOUBLE YSL SALES
Kering aims to double YSL sales to €5 Billion through geographic expansion into the U.S market. After almost doubling sales last year, will the iconic brand be able to succeed in meeting this ambitious target?
https://www.businessoffashion.com/articles/luxury/kering-aims-to-double-saint-laurent-sales-to-5-billion/
14/06/2022
NEW CLIMATE FUND COMBATS GREENWASHING
Fashion brands such as H&M that are notorious for partaking in greenwashing are paying into the Fashion Climate Fund which will provide directly to sustainability initiatives. Will this help reduce the CO2 emissions that the fashion industry contributes to so dramatically?
https://www.voguebusiness.com/sustainability/a-new-climate-fund-asks-fashion-to-pay-up-to-reduce-carbon-emissions
A new climate fund asks fashion to pay up to reduce carbon emissions
The Apparel Impact Institute’s $250 million Fashion Climate Fund is already backed by brands including H&M and Lululemon. More is needed to decarbonise the supply chain.
10/06/2022
BOTTEGA VENETA'S PUSH FOR SUSTAINABLE SHOPPING
Bottega Veneta has launched an initiative that allows customers to buy old-season products. Will this focus on timeless products combat the fashion industry's growing push for mass consumption?
https://www.vogue.co.uk/fashion/article/bottega-veneta-old-season-bags
10/06/2022
FASHION THE SECOND-WORSE POLLUTER ON THE PLANET
A recent report reveals only 7% of consumers think that fashion is the worst polluter on planet. How can high street and luxury brands alike improve sustainability and educate consumers on the effects of fast fashion?
https://uk.fashionnetwork.com/news/Consumers-wrongly-believe-fashion-causes-minimal-pollution-report,1413796.html
Consumers wrongly believe fashion causes minimal pollution - report
It appears UK consumers mistakenly believe fashion is less damaging to the environment than aviation, shipping, food, and construction — which it isn’t. However, consumers are willing to pay more for eco clothing.
10/06/2022
GUCCI SALES TO GROW IN KERING'S STRATEGY
Kering plans to raise Gucci's prices and increase luxury products in upcoming collections. Will this help increase sales after the negative impact of China's COVID-19 lockdowns?
https://us.fashionnetwork.com/news/Kering-outlines-plans-to-grow-gucci-sales-to-15-billion-euros-in-mid-term,1413652.html
08/06/2022
MULBERRY'S PUSH FOR NET ZERO: DIGITAL IDs
Mulberry will digitally tag all of its handbags by 2025, the company announced, boosting their circular economy programme. Will the implementation of digital IDs assist the brand's aims to hit net zero by 2035?
https://us.fashionnetwork.com/news/Mulberry-adds-digital-ids-to-its-leather-goods-to-boost-circularity,1412881.html
08/06/2022
THE RISE OF THE VIRTUAL INFLUENCER
Luxury brands are creating their own virtual influencers to replace KOLs and traditional influencers in China. Will an allowance for greater interaction lead to better brand-consumer relationships?
https://jingdaily.com/virtual-influencer-dior-ayayi-mrbags/ #.Yp4h5x9vez0.linkedin
KOLs Are Dead. Long Live the Virtual Influencer | Jing Daily
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.
08/06/2022
IS BURBERRY'S AR HANDBAG EXPERIENCE THE FUTURE?
Burberry has launched the opportunity for customers to virtually interact with their products, in the hopes of attracting a younger audience. Will they succeed in bringing the future or will this venture prove to be a waste of money?
https://www.voguebusiness.com/technology/burberry-bets-on-ar-to-boost-handbag-sales