Typography & Graphic Communication

Head to macd.network to check out our MA students showcase of work from the pathways.
1. Arun Benedict
2. Cherise Brooker
3. Yana Kyrylovska
4. Francisco Miranda
5. Rima Qarmash
6. Bijan Sanjabi
7. Sakshi Yoshi
8. Sarah Wise de Jong

If there is one person who has defined the student experience in Typography more than anyone over the last decade, it’s the incredible Geoff Wyeth . The week ahead represents his final days as a member of the teaching team, as he retires on high the year after winning his Teaching & Learning award for best tutor in our school. We can hardly contemplate the ways in which we’ll miss him.
 
Geoff has worked at the University for 34 years in range of roles, always with a focus on print. A huge shift in 2015 brought him into a full-time teaching post in the Department, and to say that he’s flourished here is a huge understatement. The same skills of diligence, patience and attention to detail that made him a great printer also make him a fantastic teacher. Geoff transformed the way that our design students feel about printing and materiality, and has been a constant source of support and encouragement to learn, experiment and stretch their imagination around what design for print can be. Geoff helped establish the new Historic Presses Workshop, that supports numerous research projects and conferences, sharing his love and knowledge of print with scholars across disciplines. He has continued the legacy of Michael Twyman and Mick Stocks in this regard, connecting all those who see opportunity in a passion for the printed page.
 
Last week staff held an intimate farewell event for Geoff (featuring an incredible ‘printer’s hat’ cake from former colleague and now pro-baker Polly Harte Polly Harte ) to celebrate all that he’s achieved, and everything he’s given us. If you have memories to share, or good luck messages to usher him into the next chapter of his extraordinary life, please drop them below.
 
Thank you, Geoff. And enjoy the road ahead.

Another incredible year of Baseline Shift is officially complete, and now it’s over to you.

As we begin planning next year’s lineup, your feedback will help shape future sessions. Let us know which talks you enjoyed most, what you’d like to see more of, and who you’d love us to invite next.

Scan the QR code to complete the feedback form. Responses are anonymous, so all opinions are welcome.

Thank you to everyone who joined us throughout the year and helped make Baseline Shift 2025/26 such a success. We can’t wait to share what’s next!

Join us today for our BA Degree Show ! 🎓✨

Come and explore the work of our third year students from 5–8pm. We’d love to see you there.

Our last Open Afternoon of the academic year on is *Thursday 18 June, 2-4pm*
Come and see the MA Communication Design exhibition of work, discuss your interests with our pathway leads, and learn about our specialist pathways

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This week we welcomed , information and visual data designer, for the final Baseline Shift session of the year.
Valentina shared insights into transforming complex information into engaging and meaningful visual stories.
Throughout the session, Valentina reflected on a range of projects, including her poppy field data instillation, a visual tribute OddityViz to David Bowie’s career, and the Britannica’s Encyclopedia Infographica, a publication that reimagines how information can be organised and experienced through design. Through these examples, she demonstrated how data visualisation can move beyond presenting facts to create narratives that are both informative and emotionally engaging.
The session highlighted the importance of curiosity, storytelling and critical thinking within information design, offering valuable insights into the process of turning research into compelling visual communication.
A big thank you to Valentina for taking the time to share her work, experience and perspectives with us. It was an inspiring conclusion to this year’s Baseline Shift series and a fascinating exploration of the power of data and information design.
Keep an eye out for our upcoming blog post!

This week we welcomed James Dunford, Design Director at Applied Information Group, for a Baseline Shift session exploring the role of graphic design in shaping how people navigate and experience the world around them.

James shared a behind the scenes look at wayfinding and information design, discussing projects including Legible London, work for the NHS, and navigation systems for the Museum of Fine Arts Houston. Through these projects, he demonstrated how large-scale information systems are developed, tested and refined to help people move through complex environments with confidence.

The session explored everything from creating design frameworks and information hierarchies to user testing and map orientation, highlighting the research and strategic thinking that sits behind effective wayfinding.

A big thank you to James for taking the time to share his work, experience and insights with us. It was a fascinating look at a side of graphic design that often goes unnoticed, but impacts how we experience places every day.

Keep an eye out for our upcoming blog post!