Nordic Growth Summit

Last week at NGS 2026, Nic Staeger delivered a powerful reminder: Before automation, there is process design.

Before AI, there is Lean.

We’re seeing companies rush to scale AI, but many are simply scaling complexity.

As Nic pointed out, if your foundation is inefficient, AI won’t fix it, it will just make the friction happen faster.

When the foundation is Lean, AI shifts from expensive experimentation to practical value.

One of our favourite takeaways from Luke Hodgson’s talk at Nordic Growth Summit last week was his warning about the Lone Wolf bottleneck.

Many brands are rushing to hire deep technical AI talent.

But if that talent can’t enable others (The Lone Wolf), they aren't a multiplier... they’re a silo.

To bridge the Human-AI Equation, brands need Catalysts:

✅ They understand what AI can actually do

AND

✅ They have the people skills to bring the organisation along.

The goal for 2026? Move your Passengers to Enthusiasts and coach your Lone Wolves to become Catalysts.

The energy from NGS 2026 hasn't even cooled down yet, but we’re already looking at 2027.

This event isn’t for everyone.

It’s for the innovators ready to solve the next equation.

We are officially opening the 2027 Waitlist to give our community the chance to be the first to know.

Join the waitlist to:

✅ Be the first to know about the 2027 Summit
✅ Get early access to tickets when they go on sale

Join the waitlist: https://eu1.hubs.ly/H0tVf9g0

WHAT A DAY we had yesterday at Nordic Growth Summit 2026⚡🇸🇪️

To the growth leaders, innovators and rebels who joined us at the Space Arena: Thank you.

You made our first Stockholm edition an unforgettable milestone.

From the moment Petter Haga kicked us off to the finishing Keynote with Kyle Jepson followed by the afterparty, it was just great energy all day.

Thank you to all the speakers and sponsors and team members. We could not have done this without you.

We're already thinking about 2027 but for now, take in all the insights and enjoy your weekend.

See you next year 🤩

Ready when you are 😎

Full preparation mode for tomorrow.

See you soon 🤩

Retail media has a problem most brands don’t want to admit...

More ads aren’t winning attention... they’re burning it.

At Nordic Growth Summit this Thursday, we’re unpacking a different direction:

𝗦𝘁𝗼𝗽 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗶𝗻𝗴, 𝗦𝘁𝗮𝗿𝘁 𝗥𝗲𝘄𝗮𝗿𝗱𝗶𝗻𝗴: 𝗦𝗼𝗹𝘃𝗶𝗻𝗴 𝗔𝗱 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮

What if the real shift isn’t better targeting… but better value exchange?

If you’re curious where retail media goes next, make sure you have your ticket to nordic growth summit.

EUNICE ELSON FROM ADJOE WILL TAKE THE STAGE 10:55 - 11:10.

In 4 days, the Nordic Growth Summit kicks off at Space Stockholm.

The stage is set.

Petter Haga is ready to host.

The speakers are flying in.

And the room is filled with the most ambitious growth leaders in the Nordics.

If you’ve been hovering over the register button, this is your last chance.

Let us ask you something.....

Do you want to spend Friday morning next week hearing about what happened, or do you want to be the one who was in the room?

Don't follow the future. Shape it.

Most business events are forgettable.

They offer tips that you could have found on a blog post.

That's not what we do at Nordic Growth Summit.

We’re going deep on:

💚 AI Agents (Live builds with Kyle Jepson)

💚 Why ROI is a metric for Losers (Provocations from Erik Modig)

💚 The AIO Shift (The new SEO playbook)

Check out the agenda here: https://eu1.hubs.ly/H0tCsrg0