Weak Richard

Strong Sales Professionals do a great job with discovering what is important to their customers. That’s how they “close” the sale.
It’s simple listen, offer options and finish to close the sale.

The only way customers won’t take advantage of protective products is if they don’t know how they work. Take the time and learn what’s important to them, how they benefit and how their conscience and life style can be uninterrupted.

You can’t steer a parked car. Only you control your journey. Have a goal and set a course.

The whole purpose of the F&I office is to provide service in explaining the benefits of protective products for our customers.
It just makes sense to understand what features of the vehicle they find most impressive and build from there.
Don’t make it complicated, make it understandable. Less is more and fluff wastes time.

Weak Richard is a cartoon series of what not to do in F&I
Richard likes coffee but doesn’t put the effort into sales or education.
It’s a page of satire.

Finding Out Necessary Details about your Customer http://p0.vresp.com/O2auxj

What does Coffee is for Closers mean?