A respected leader in marketing, advertising, and public opinion research specializing in ROI, Image, Brand Strategy, and Travel & Tourism.
Established in 1978 as a market research consultancy, Longwoods International is a respected leader in tourism market research, brand strategy and ROI research. With offices in Toronto, Wisconsin, Ohio, Arizona and Texas, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim. Leadership in communications research
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s professor of psychology turned businessman, Longwoods' founder Dr. Bill Siegel made it his mission to develop research tools for the market research industry that address the needs of marketers and senior decision-makers. He switched from academia to market research in 1976, when he was invited to design and manage a multimillion dollar advertising ROI study for the CEOs of the telephone companies across Canada. Since then, he has continued to apply his skills as a scientist to position Longwoods as a leader in communications research with an impeccable reputation for quality and credibility. Our Consultancy Focus
The cornerstone for most market research companies is data collection: telephone, mail panel, shopping mall, focus group, and now online interviews. Longwoods, on the other hand, is an added-value consultancy that is independent of fieldwork. We work with major multinational firms to collect the highest quality data using the most appropriate methodology available. We then apply our expertise to move beyond numbers to strategic insight that helps guide clients’ marketplace success. Proven, award-winning methodologies
Soundly grounded in scientific principles, our research methodologies have been peer-reviewed, intensely scrutinized by legislators and the media, and critically evaluated by academics and economists. Our scientific integrity has been recognized with numerous Best Practice awards, as well as invitations for speaking engagements across North America. Longwoods’ research is regularly cited in the broadcast and print media, such as CNN, ABC, The New York Times, the Washington Post, the Christian Science Monitor, Newsweek, and the Times of London. View Our Locations: http://tab.fo/LongwoodsLocations
06/18/2026
Some Longwoods International research cited in the news!
Our Longwoods International team has grown once again! Welcome aboard Kelsey Shaulis and Robert Kelly! (Link to announcement in the comments…)
06/15/2026
Our very own Amir Eylon was back as a guest on the latest episode of Peter Greenberg’s “Eye on Travel” on CBS Radio. Around the 1:28 mark, you can hear their conversation about the latest Longwoods International research and travel trends! (Link in the comments…)
06/12/2026
Some of our Canadian Travel Sentiment research is cited in this Forbes update pointing to some potential good news from Canada!
(Link in comments…)
06/11/2026
NEW RESEARCH UPDATE!
With the World Cup getting under way, what a perfect time to discuss “What do residents really think about sporting events in their communities?”
The 2026 National Resident Sentiment Towards Sporting Events study and report is now available for download! This annual study was conducted by our Longwoods International research team with the reporting and analysis conducted by our friends at Cimarron Global Solutions. This report is made available to all thanks to the generous presenting sponsors at Miles Partnership!
This National Benchmark Study surveyed 4,000 Americans and uncovered insights that every destination, sports commission, and event organizer should know.
Download the free report and explore all six key insights and so much more!
Our very own Amir Eylon will be sharing some of the latest Longwoods International research and insights for the Executive Roundtables at the start of the Hospitality Sales & Marketing Association International (HSMAI) Commercial Strategy Conference in Visit San Antonio on June 15th! If you are attending, please be sure to say “Hello!”
06/08/2026
Our latest Longwoods International research is cited and our very own Amir Eylon is quoted in this latest story about summer travel in Forbes! (Link to story in the comments…)
06/05/2026
OK… he always brags about and cheers on our team, so now we get to brag and cheer about him! Congratulations to our very own Amir Eylon on being honored as this year’s Spirit of Hospitality Award recipient from Destinations International and its Foundation! More on this later when he receives the award at the Annual Convention in Travel Portland next month! Our Chief Cheerleader makes a difference! (Link in the comments…)
06/04/2026
Our Longwoods International family of “All-Star” teams continues to grow! We are delighted to announce that industry veteran Shelly Green has joined our sister-consultancy, Clarity of Place, in the role of Executive Strategist! (Link to announcement in comments…)
06/02/2026
Some of our research is cited in this Islands story! (Link in comments…)