RockED

RockED

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Our goal is to educate the workforce & help dealerships solve real business challenges

We are the premier people development platform for automotive retail, supporting the entire employee lifecycle from pre-hire & onboarding to upskilling & career growth.

05/11/2026

Celebrating the RockED AI Hackathon winners: Evan Robinson, Kartik Sunil, and Sam Schutt! 🚀

This team built a solution that transforms how our teams prepare for dealer conversations, turning manual prep into a fast, consistent, data-driven workflow.

The result? Better conversations, stronger partnerships, and no gaps in ex*****on.

Well deserved, team. Enjoy the new gear, custom backpacks pictured here!

P.S. can you guess which of our hackathon winners wasn't in office for the group photo? 👀😂

Photos from RockED's post 05/01/2026

A strong week at DMSC 2026!

Dan Dionne, Kimberly Turcotte, Eric Painter, and Justin Faber were on site connecting with industry leaders, diving into hands-on sessions, and engaging in conversations shaping the future of automotive marketing.

Dan also took the stage on a panel focused on preparing dealerships for what’s next, with a deep dive into how AI is driving new solutions across the industry.

Great conversations, fresh perspectives, and a lot to take back. Grateful to be part of a community pushing the industry forward. 🚀

Photos from RockED's post 04/23/2026

A quick look behind the scenes at this month’s RockED launches so far. 🚀

Our team has been on the ground getting dealership teams up and running, building momentum from day one and bringing more stores onto Booster.

A lot of great work happening across the board, with more to come over the next few weeks!

Photos from RockED's post 04/14/2026

Celebrating the dealerships that are raising the bar for learning and development.

The RockED Dealer Champion Award recognizes dealerships that lead the industry in developing their people through an exceptional commitment to learning on RockED. These recipients stood out for driving the highest levels of engagement and in-app activity across their teams.

Congratulations to our Dealer Champion Award winners for investing in their people and setting the standard for continuous growth in automotive.

04/14/2026
03/26/2026

3… 2… 1… 🚀

We’ve hit a major milestone: 7,500 minutes of AI roleplay completed every day and 50,000 roleplays completed overall!

This isn’t just activity. It’s practice, confidence, and real skill-building happening at scale across the industry. Looking forward to what’s next!

03/24/2026

Now this is how you drive engagement! Our AI roleplay is built for moments like this. Safe reps, real scenarios, and performance you can actually measure.

Let’s see who hits that high score.🚀

03/19/2026

30 years in sales, and still learning every day 🚀

Richard Newton from Jim Ellis Buick GMC Mall of Georgia is a powerful example of what continuous growth really looks like. With a 210-day streak and over 100 learning units completed on RockED, his commitment to staying sharp sets the standard!

Experience matters. But the best in the business never stop learning.

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03/16/2026

RockED has evolved since day one, but our mission remains the same: Develop People. Drive Performance.

Last month at NADA, we unveiled our latest company hype video, which is a reflection of how far we’ve come and where we’re headed next.

From game-changing solutions like Booster and AI Coach to the measurable impact we’re making in dealerships across the country, we’re proud of the momentum and even more excited about what’s ahead.

Interested in learning how RockED can power performance at your dealership? Let’s connect!

02/19/2026

Still buzzing from Rocktoberfest!

An unforgettable NADA happy hour with our RockED team, clients, and future partners. Great conversations, even better people, and plenty to look forward to. Prost!🚀

10/12/2022

Have you ever told yourself Social Media selling isn't for you?

Navigating the ins and outs of Social media can be an overwhelming grey area, but in this week's Content Spotlight, Katie Smuts outlines some basic rules to follow and ways to get started selling on social media!

What should you post on a business social page?

How much is too much when it comes to sharing personal insights on social media?

Have you ever heard of the 30/70 Rule? This is just one of the many tips Katie shows you in her journey to sell more cars. Give it a listen and start today!

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Location

Address

1 E Broward Boulevard
Fort Lauderdale, FL
33301