Social Fresh

Go New York, go New York go! 🧡

Mark your calendars! Social Fresh is back in NYC for 2027 (March 23-25).

Social Fresh 2027 will include our classic two full days of main stage sessions, plus pre-conference, hands-on workshops. Subscribe for the ticket drop 🎟️

Day 1 of is in the books! We loved all of our speakers, great conversations, and connect with you! 🍊 What was your favorite moment?

It’s save the date season. New Social Fresh conference schedule just dropped. LINK IN BIO for our first round of speakers.

2024 CREATIVE TRENDS REPORT · Zoom · Luma 2024 CREATIVE TRENDS REPORT: Retaining a creative edge with your advertising, social media, and brand content ————————————————————————————— Discover which creative strategies...

What barrier stops your brand from creating more short-form video content for TikTok / Reels?

A. Content Ideas
B. Time
C. Hardware / Set
D. Practice / Confidence

E. Other — Add in the comments

The pure joy of sending out a social post without having to get any approvals

Need to improve your TikTok results? Here’s what you need to know FIRST.

Most advice is not designed to help businesses succeed on TikTok or Reels

Does any of this sound familiar?

Use trending hashtags...
Have more fun…
Take part in challenges...
Add cute animals to your videos…
Use more trending songs and sounds...
Be more positive with your content topics...

This is what most “top 10 viral growth tips” blog posts include. And you shouldn’t rely on any of it.

TikTok is a huge attention opportunity. But, it’s a significant shift in strategy compared to other channels. TikTok requires a new skillset.

❌ Don’t search TikTok for tips on what to do
❌ Don’t listen to trendy influencers
❌ Don’t just repost YouTube and Reels content
❌ Don’t repurpose TV spots
❌ Don’t rely on creators, influencers, and UGC
❌ Don’t look at what’s working for unrelatable brands

Most people offering advice are not professional training companies, and they haven’t built these strategies for your business.

What works for your nephew Jimmy getting viral views on his snowboarding videos, doesn’t translate to building a business account.

Here’s what to look for when considering a TikTok training program:
🧡Does it include hands-on projects and feedback?
🧡Is the training live so you can ask questions?
🧡Are you learning with like-minded peers, who want to learn/grow alongside you?
🧡Is the training backed by research on what’s working for businesses?
🧡Are they offering original ideas and not just repeating the same old tactics?
🧡Do the instructors have a track record of helping other businesses?
🧡Are there real examples and content examined?

Our live-cohort training, The Social Video Playbook (https://www.socialfresh.com/social-video/), checks all these boxes. Plus, I’m proud to say, we’re the highest-rated course for social media, video, and TikTok on the Maven training platform.

And you can see for yourself! Join us on Tuesday, July 25th for a free training and sneak preview of our upcoming course. Sign-up here: https://socialfresh.com/hooks20

​In this webinar, we’re sharing the top 20 hooks for driving more engagement and growth for businesses on TikTok. Real examples, no shortcuts, just actionable tips on what’s working.

DM with any questions 🫡

20 Hook Templates for TikTok To Grow Your Brand Account · Zoom · Luma UPDATED: New research for 2023 Struggling to create content for TikTok and Reels? Trying to increase your views, engagement, and followers? Need new content ideas? Success on TikTok,...

We’re building the best brand TikTok training that’s out there.

Can’t wait for our second cohort of students next month. We’ve made some big updates to the training.

Our whole mindset is just to make this course insanely practical.

The Tiktok slump…

We've seen 5 consistent reasons why businesses struggle to post regular quality content on TikTok and Reels.

And you can work on one of them to help solve the rest.

1️⃣ IDEAS - Can't come up with enough video and topic ideas
2️⃣ TIME - Hard to find hours in the day for you or your team
3️⃣ EQUIPMENT - No hardware or place to film
4️⃣ CONFIDENCE - Imposter syndrome, beginner's slump
5️⃣ PRACTICE - Lack of experience, unsure of how to start

#5 is the key.

Just get started. Getting reps in solves the rest of this list.
1. You get more video ideas.
2. You get better, and filming/prep takes less time.
3. You figure out the hardware and production skills.
4. You grow your skill and confidence.
5. Practice makes perfect.

Even if you get started on a personal account or an anonymous account, start practicing creating videos around a topic you're an expert on or really passionate about.