Cuebiq

The team at Adobe Advertising dives into measurement how they make it easy for brands to connect their media decisions to key metrics that drive their business.

Using , Adobe helps their clients identify audiences and markets that were most receptive to advertising efforts.

Read more here:

The key to impactful advertising — meaningful measurement Improved measurement helps validate the efficacy of their media strategies but also iterate on these strategies to improve campaign effectiveness in real time.

🛍️📅 According to a recent article in Forbes, the peak back-to-school shopping period will begin this week and continue through August 26.

To make the most of this back-to-school season, reach out to our sales team at [email protected] with subject line "BTS2023" for a special limited-time offer!

Read more about this year's shopping trends here:

Back To School Is A $40 Billion-Plus Opportunity For Physical Retail Most back-to-school shopping involves a trip to a store, giving brick-and-mortar retailers an advantage they can monetize.

Back-to-school season is back! This year, 79% of consumers are opting for in-store shopping, up from 76% 📈

Reach your target audience with Cuebiq's back-to-school audiences, available across all major data marketplaces. For custom segments, reach out to our sales team today!

Read the full story and more about shopping trends this year from Forbes:

Back To School Is A $40 Billion-Plus Opportunity For Physical Retail Most back-to-school shopping involves a trip to a store, giving brick-and-mortar retailers an advantage they can monetize.

A recent article from Modern Retail with an important question raised by Publicis Media's Jason Goldberg — “Is this better incrementality than buying a billboard?”

Incrementality can be nuanced, but Cuebiq's cross platform measurement dashboard tells you which of your partners or tactics are (efficiently) driving incremental store visits.

Read more about incrementality in the article below, or visit our website to learn more about Cuebiq's capabilities.

Unpacked: Why incrementality became such a popular retail media buzzword There is a renewed focus on the term incrementality, as retailers set out to differentiate their retail media networks.

Last but not least—Meet Tess! She loves building relationships, staying organized, and her crock pot, which she uses for nearly every dinner she makes. Her claim to fame is her white chicken chili 🍲

Read more and access the full interview here: https://bit.ly/4353QME

Meet Julie, a Cuebiq CSM! She’s been at Cuebiq for over 4.5 years and loves being part of a constantly evolving and innovating company. She’s also never seen Star Wars—and doesn’t want to. 🎬

Read more and access the full interview here: https://bit.ly/4353QME

Meet Marissa, an expert on the Cuebiq CSM team! She loves problem-solving, jumping in on new projects, and says she’s the “Mom” of her friend group. Her favorite food is “potatoes in any form”, and she’s known to make a single serving of mashed potatoes from scratch as an after work snack. 🥔

Read more and access the full interview here: https://bit.ly/4353QME

Meet Jessy on the Cuebiq CSM team!

With 4+ years of experience at Cuebiq, she brings expertise and energy! Her coworkers say she’s got a knack for staying positive and makes every day more fun. She’s also a huge foodie and has big travel plans—she’s headed to Ireland in September. 🍀

Read more and access the full interview here: https://bit.ly/4353QME

Over the next few weeks, we'll be introducing our expert Customer Success team and sharing more about their priorities, processes, and favorite parts about working at Cuebiq.

Here are the five core values of our CSM team:

According to Shopify, 61% of shoppers say they'll spend more at a physical location this year. With new categories of multi-location retail and service businesses emerging, you need a comprehensive understanding of foot traffic in 2023.

Cuebiq can help you understand store traffic patterns in your category, target current and prospective consumers, and measure the true impact of your campaigns. Contact us to learn more.

Losers & Winners in Retail Today | Street Fight Online shopping and supply chain issues have impacted brick-and-mortar stores. Yet, new categories of multi-location retail and service businesses are emerging.

Restaurant traffic during breakfast has increased since last year thanks to policies.

How has your business changed post-pandemic? Reach out to Cuebiq to identify new customer segments & drive incremental store visits.

More on trends below 🥯🥓🥞🍳

Rise and shine: Why breakfast chains are booming Early bird foot traffic from remote and hybrid workers is boosting same-store sales growth at A.M. eateries, fueling sizable expansion pipelines.

Want to understand how to prove your CPG campaign drove new visitors to stores?

Check out the results of a recent campaign we did with and :

Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation - Cuebiq With the help of Cuebiq, Ziff Media ran a successful campaign for their client, Amazon Ring.