The LMT Refinery

I never set out to learn SEO.

I just wanted people to find my massage business online.

One website turned into another. Then another. Today I launched massage website #6.

What I love most about this process isn’t actually building the site, it’s watching what happens after launch. Looking at the data. Seeing what people are searching for. Figuring out how to connect a business with the people already looking for what they offer.

It’s a strange path from massage therapist to website nerd, but here we are.

Also, if you see me working from my bed with wild post workout hair hanging out with my dog..just know this is a highly professional operation 😂

Recently, I came across a video where a massage therapist was reacting to a barefoot massage clip and commented that “it looked very unsafe.”

One of the questions they asked was:

“How can they possibly feel anything with their feet?”

To be fair, the clip they were reacting to wasn’t how I would work or teach.

But it got me thinking.

The longer I do barefoot massage, the less impressed I am by how much pressure someone can deliver and the more interested I am in how much they can feel.

The magic of barefoot massage isn’t the foot.

It’s the awareness behind it.

When we slow down, we can feel more. We can adapt. We can distinguish between tissue layers. We can follow restriction instead of forcing through it. We can shift between working more within the fascial plane or deeper within the muscle depending on what the body presents.

Over the years, I’ve become less interested in doing more and more interested in seeing more.

More awareness.
More specificity.
More intention.

That’s the philosophy behind the work we practice at The Elm and teach through The LMT Refinery.

And yes...when you SLOW DOWN enough, you can absolutely feel with your feet.