EIN Presswire

Our June Special is live now! Turn your mid-year into your biggest growth moment! Don't miss out... ends June 30th! Click now! https://www.einpresswire.com/?promo4480

Check out our latest Q&A with LINDSAY BENNETT on why she believes earned media is critical for visibility.

https://ow.ly/8KxZ50ZbY2v

Guest writer Cassie Wilson Clark tackles and why PR Pros can't afford to ignore it in this latest EIN post. Read it here: https://substack.einpresswire.com/p/what-is-ai-search-optimization-and

This decision is made in seconds... have you set up your release to grab their attention? Is it usable?

Swipe through for some tips!

Who is winning the race to consume news content first - humans or AI agents?

In the latest edition of Heard on the Streets, Francesco Marconi, an early pioneer in bringing AI into modern newsrooms, explains why machine consumption is increasingly happening before human consumption of news and other online content.

https://substack.einpresswire.com/p/ai-is-reshaping-journalism-and-pr

"Who owns the answer when there are no links to click?" This is a question our own Jeremy Fields (VP of Corporate Development at Newsmatics) takes a serious look at in his latest piece for Forbes.

For the last two decades, search visibility was the primary battleground. Now, AI systems are increasingly acting as the interface between organizations and their audiences.

That changes the game. Want to find out how? Read the article here: https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/01/beyond-geo-why-share-of-model-is-the-metric-that-matters-next/

What makes a PR “useable”?

Why Some Press Releases Never Get Used

The first Press Release was sent 119 years ago... why are they still being used?