Ashleigh Bailey Consulting

Big hair doesn’t come from the ends. It never did.

Volume is built at the root in the blowdry. In the tension, the angle of the brush, the heat hitting exactly where it needs to before you move on.

That’s what creates that BIG and bouncy hair for the camera.
If you skip a good blowdry dry and just blast dry the hair you’re setting yourself up to flop.

What I love about Eunice Kim’s work is that you can SEE the intention in it. The bends are soft and effortless but the VOLUME fills the frame. That’s not product. That’s thorough technique, repeated until it’s second nature.

That’s how you build hair that fills the frame AND stays big for the camera!

Every time I present to a room full of hairdressers I ask who has heard of AF lock.

Maybe two hands go up.

These settings exist on every single phone and barely anyone is using them. So here they are with no gatekeeping.

HDR off — keeps your colours consistent so your tones don’t shift when you post

AF lock — holds your focus so your camera stops going blurry while you film

FPS 25 — eliminates flicker under salon lighting

Grid lines on — gives you reference points so your framing looks intentional

Exposure lock — stops your shot blowing out under different lights and helps create more moody aesthetics footage

Sixty seconds to set these up before your next shoot and your content will already look different!

Comment HG and I’ll send you my full phone settings and hair pose guide for free 🤍

MY SISTER GOT MARRIED!! 🪩✨

What a night. What an honour. Errie & Curt - staying alive, together. 💃 🥂🕺

My soul sister, my absolute world, you deserve the absolute world and last night you lit up the room like the disco ball you are. Studio 54 had nothing on you.

I love you sissy ✨💕✨💕✨

STOP POSTING THE AFTER FIRST… THIS IS WHY👇

If you’re posting the after shot first because it looks good on your grid? You’re thinking about the wrong thing.

Because what keeps people on your post longer is the buildup. The curiosity. The “I need to see where this is going” feeling.

That’s what makes someone swipe. That’s what makes them stay on your post for longer. Signaling the algorithm that this is a post more people should see!

The hairdressers winning on Instagram right now aren’t just showing beautiful work. They’re taking people on a journey. Process first. Payoff second.

Give them a reason to stay.

Comment ACADEMY if you want to know how to build content that actually keeps people watching.

You’re out here chasing aesthetic when aesthetic isn’t even the problem.

The filters aren’t the problem. The fancy camera you bought and never use isn’t the problem.

Because a filter on a poorly framed photo is just a bandaid. It doesn’t fix what’s broken underneath.

The problem is that nobody taught you how to actually frame a photo. How to compose a video. How to place text so people can read it without squinting.

These are the skills that make content look good. Not the gadgets.

And the good news? They’re learnable. I have the systems, the steps and the guidelines to get you there.

Comment SUITE below and I’ll send you the link xx

YOUR FEED IS LITERALLY UPDATING WHILE YOU SLEEP.

instagram keeps dropping features and most hairdressers don’t even know they exist.

which means the ones who do? they’re getting the reach, the bookings, the growth.

here’s 6 updates quietly rolling out that could change how your content performs this month.

save this so you actually use them.

and if you want to know exactly how to use features like linked reels to grow your account — comment SUITE xx

The girl in that stage never felt ready.
Too awkward. Too cringe. Not perfect enough.
She kept waiting for the day she’d magically feel confident enough to post.
That day never came.
So she showed up anyway. Shaky voice, no make up, zero followers watching.
And then she did it again. And again. And again.
That’s the only secret. There’s no hack. No perfect moment. No version of you that’s finally ready enough.
Just the decision to show up before you feel ready.
That girl on stage? She’s just the one who stopped waiting.
Your audience isn’t waiting for the perfect version of you. They’re waiting for the real one.
comment SHOW UP and I’ll send you my free guide to actually doing it. xx

YOUR EDITS DON’T HAVE TO BE COMPLICATED.

Your hair isn’t stunning. But because the background is stealing the show.

You take the photo. The colour is everything. The styling is perfect. But something feels off when you post it and you can’t figure out why.

It’s the edit. Or the lack of it.

This is one of the simplest changes you can make to your content and it takes minutes. No filters. No touching your client’s face. Just a clean background swap that lets the hair do exactly what it’s supposed to do. POP.

My gorgeous client ’s hair speaks for itself. We just made sure the photo did too.

The full breakdown of this fast editing technique is inside the Social Academy. Simple. Safe. Fast.

Comment SUITE xx

Is your Instagram feed full of hairdressers or clients?

We have built something really special in this industry community. But if your goal is more bookings, your content and your engagement needs to reach the people actually sitting in your chair.

I recently did a poll on my stories and 80% of you said you wanted more bookings over followers and views. So why are we so focused on what every other stylist is posting?

Here are 5 simple ways to make sure your Instagram is actually working for your business, not just your industry cred.

Would love to hear your thoughts on this topic, do you feel like there’s not enough client content on the gram?

Your single photo isn’t doing enough work.

It’s not giving your followers the full picture and it’s not stopping the scroll.

Collages fix that. Before and afters. Split screens. Triple shots. More context, more texture, more reason to stop and look.

But where most people go wrong is the size, wrong ratio, borders left on. It looks off and you don’t even know why.

3:4 ratio. No borders.

Done right, it looks clean and intentional.

Comment COLLAGE and I’ll DM you the app I use plus a simple step by step so you can start doing this straight away. xx​​​​​​​​​​​​​​​​