BBF Academy

Capturing moments from AI-Powered Marketing and Creative Excellence Training by Hasib Hasan Chowdhury.

This program addresses a growing industry gap by enabling professionals to integrate AI into strategic thinking, creative development, and campaign ex*****on, transforming it into a collaborative partner rather than just a functional tool.

In today’s fast-evolving retail landscape, trade marketing has emerged as a critical driver of business growth. With increasing competition, fragmented retail channels, and rapidly changing consumer behavior, organizations must move beyond traditional sales approaches and adopt structured, insight-driven trade marketing strategies.

The Trade Marketing Excellence Program by SaleSync Ltd. is a comprehensive, hands-on training designed to build professional capability across retail ex*****on, channel strategy, and sales performance optimization.

WHO SHOULD ATTEND
• Trade Marketing Professionals
• Sales & Distribution Managers
• Brand Managers
• Retail Operations Professionals
• Entrepreneurs & Business Owners

PROGRAM STRUCTURE (2 DAYS)
Date: 2nd & 3rd May, 2026

For queries,
Phone: +8801743836608
Email: [email protected]

"Excellence In Financial Leadership: An Intensive Course to The Practical CFO Program", designed for CFOs and senior finance leaders navigating increasing complexity and responsibility, is a two-day course focuses on how high-performing CFOs actually operate, covering leadership rhythm, finance operations, governance, team effectiveness, financial intelligence, and future-ready CFO roles.

Meet our Co-Trainer:
Mohammad Iqbal Chowdhury, Director & Chief Executive Officer, LafargeHolcim Bangladesh PLC.

Mohammad Iqbal Chowdhury is the Director and Chief Executive Officer with over 22 years of experience across manufacturing, FMCG, and building materials industries. He joined the organisation in 2017 as CFO, later serving as COO before assuming his current role as CEO. Previously, he spent 11 years at Marico Bangladesh in senior leadership roles including CFO, Director–Finance, and Company Secretary. His career also includes leadership positions at Avery Dennison and Berger Paints Bangladesh, where he contributed to two of the country’s highest-valued IPOs. Mr Chowdhury holds an MBA in Finance and is a Fellow Member of ICSB, Vice President of FICCI.

Date: February 15-16, 2026
Time: 10:00 AM – 5:30 PM

Program Format:
2 full days | 4 structured sessions
Interactive group labs, real-world scenarios, and actionable take-home tools

Phone: +880 1743 836 608
Email: [email protected]

ONLY 5 SEATS REMAINING, REGISTER NOW!

BBF Academy is thrilled to present a course on "Professional Certification in Brand Communication". This training program delves into the complexities of brand equity, exploring its influence on shaping customer perceptions and driving profitable growth.

Facilitator:
Kaniska Chakraborty
Brand & Communication Expert

Kaniska Chakraborty is a seasoned brand and communication professional with extensive experience across the South Asian Association for Regional Cooperation (SAARC) region. He has a rich background in advertising, research, and brand management, having worked with notable brands such as Lux, Sunsilk, Close Up, Lipton, Coca-Cola, and Pepsi. Kaniska's portfolio spans diverse industries, from personal care to hospitality and media, reflecting his versatile expertise. In addition to his professional endeavors, he teaches brand and brand planning at the Calcutta Media Institute, continually integrating his broad cultural experiences into his educational and professional practices.

Training Module:
* What is a brand – beyond definition
* Why do we need a brand?
* Role of stories in a brand
* What is a good brand?
* What are the elements that are essential for a good brand?
* Application of each segment “Brand You”

Attending the course will allow participants to:
* Deepen their knowledge of brand equity and its critical role in business.
* Master the creation of compelling brand concepts and positioning.
* Grasp the essential role of storytelling in effective brand communication.
* Develop practical skills in crafting and executing robust brand strategies.

Course Starts: JUNE 7, 2024
Registration deadline: JUNE 5, 2024

Phone: +880 1620 292 898, +880 1925 969 444
Email: [email protected]

Introducing a workshop on “A Fast Track to AI Toolkit for Strategic Decision-Making.”

The workshop equips senior leaders with AI tools and knowledge for strategic decision-making. Participants will explore AI applications, case studies, and strategies for effective implementation, gaining insights on leveraging AI to enhance competitive advantage and optimize organizational decisions.

Facilitator:
Mr S.K Pek
Adult Educator, Institute of Adult Learning
(Singapore University of Social Sciences)

Date:
Tuesday, May 21, 2024
9:30am - 4:30pm (SGT)
Via Zoom

Registration deadline: Sunday, May 19, 2024

Register now,
Visit: https://registration.misa.com.sg/member_add.php?page=add
Contact: +8801743 836 608
Email: [email protected]

BBF Academy is delighted to present Training on Crafting Winning Concept to Win the Hearts of Your Consumers. This course delves into the intricacies of brand equity, its significance, and its role in shaping consumer perceptions.

Facilitator:
Galib Bin Mohammad is a seasoned Brand and marketing professional with more than 18 years of experience. He is the former Head of Marketing of Arla Foods Bangladesh. Prior to joining Arla, he worked at Nestlé Bangladesh, Standard Chartered Bank, PRAN – RFL, and ACI, in various brand and marketing positions, handling big global brands and local Superbrands. Apart from being a passionate marketer, he is a history buff, a voyager and a hobbyist writer.

Training Module:
• Brand Equity - what and why is important?
• Equity building chain - where concept sits?
• Concept - what and how to write?
• Concept testing - critical criteria for the most trustworthy result.
Date: September 29, 2023

Registration deadline: September 28, 2023

Register now,
Visit: https://bangladeshbrandforum.com/training/details/9
Phone: +017 4383 6608
Email: [email protected]