Projective Technology

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗰𝗹𝗼𝘂𝗱 𝘄𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝘂𝗽𝗽𝗼𝘀𝗲𝗱 𝘁𝗼 𝗱𝗼. 🙌

No shipping servers. No commissioning kit on location. Just editors, anywhere in the world, doing their best work.

𝗔 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝗽𝗼𝗿𝘁𝘀 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗲𝗿 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗿𝗲𝗮𝗹 𝗮𝘁 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻. 🏸

They're implementing a technical solution that combines our 𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗣𝗔𝗠, AWS, and LucidLink for editorial and production workflows, pulling live highlights straight from EVS directly into the Strawberry project.

Producers can build pre-show content in the cloud, and scale up seamlessly during the tournament.

When things are quiet, the system scales back down, but archive content remains online, ready, and searchable at all times, with Strawberry as the glue that holds it all together. 🍓

And yes, Wimbledon is the perfect time for strawberries.

Game, set, match. 🎾

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝘂𝘁𝗴𝗿𝗼𝘄𝘀 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘀𝗲𝘁𝘂𝗽 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁? 🛠️🎬

That was the challenge ZDF Digital faced: manual archive work, limited flexibility, growing demands for remote collaboration, and too much avoidable strain on IT.

After selecting Qumulo as their new storage solution, the ZDF Digital team chose Strawberry as the Production Asset Management layer on top, bringing more structure, reliability, and control to daily operations.

As Christian Koch, former Head of IT at ZDF Digital, put it: 🎤 "𝘞𝘩𝘦𝘯 𝘸𝘦 𝘧𝘪𝘳𝘴𝘵 𝘴𝘢𝘸 𝘢 𝘥𝘦𝘮𝘰 𝘰𝘧 𝘚𝘵𝘳𝘢𝘸𝘣𝘦𝘳𝘳𝘺, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘢𝘮𝘢𝘻𝘦𝘥. 𝘐𝘵 𝘴𝘰𝘭𝘷𝘦𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘥𝘪𝘥𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘦 𝘩𝘢𝘥!"

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆'𝘀 𝘄𝗲𝗯 𝗰𝗹𝗶𝗲𝗻𝘁 𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗿, making remote reviews faster and helping teams move production forward with greater speed and efficiency. 🚀

For ZDF Digital, "𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘗𝘳𝘰𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘪𝘴 𝘭𝘪𝘬𝘦 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘱𝘦𝘦𝘳 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘵𝘳𝘶𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘳 𝘢𝘤𝘵𝘶𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴."

Read the full story here: projective.io/zdf-digital-strawberry-workflows

How ZDF Digital Mastered Remote Workflows with Strawberry See how ZDF Digital used Strawberry to secure reliable storage, empower remote collaboration, and simplify media search. Read the full case study.

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗲𝘁𝘂𝗽 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗮 𝗯𝗶𝘁 𝗽𝗮𝘁𝗰𝗵𝗲𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿?

Check out the latest IAMT Journal for some real talk from Projective’s Product Owner and Co-founder, Marco Stahl about where AI fits into everyday post-production workflows.

He puts it plainly: 🎤 "𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘦𝘵 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴."

Here’s what stands out:
🔷 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗮 𝗺𝗮𝗴𝗶𝗰 𝗳𝗶𝘅. If your tools and folders are a mess, AI will just multiply the headaches.
🔷 𝗦𝗼𝗹𝗶𝗱 𝘀𝗲𝘁𝘂𝗽 𝗳𝗶𝗿𝘀𝘁. A clean, secure, centralized system is what actually lets AI do its job.
🔷 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹. Features like smarter search, clip pulls, and safe transcriptions save real time and hassle.

Fed up with duct-taping new apps onto old problems? 🛠️ Marco’s article in the Q1 2026 issue breaks down what works if you want AI that actually helps. 🤖📘

Read the full article on page 44 here: https://theiamt.org/wp-content/uploads/2026/04/Journal-136-DIGITAL.pdf?v=12470fe406d4

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗼𝗳𝘁𝗲𝗻 𝗴𝗲𝘁 𝘀𝘁𝘂𝗰𝗸 𝗼𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺—𝗮𝗻𝗱 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲𝗺? 🔄

At the NAB Show 2026, our CEO Derek Barrilleaux caught up with Stan Moote from the recently rebranded IAMT to talk about the rapid pace of the industry and the heavy burden of tech debt on editing teams.

Getting an entire team of editors to completely change how they work is incredibly difficult. But as Derek points out: "𝘊𝘩𝘢𝘯𝘨𝘦 𝘪𝘴 𝘩𝘢𝘳𝘥... 𝘞𝘦 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘣𝘺 𝘣𝘦𝘪𝘯𝘨 𝘴𝘰 𝘰𝘱𝘦𝘯 𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘢𝘨𝘦 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵."

It all comes down to automation, flexibility, and efficiency. 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲 𝗹𝗼𝗰𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗿𝗶𝗴𝗶𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗵𝗮𝘁 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗼𝗿 𝗺𝗮𝗸𝗲𝘀 𝗳𝘂𝘁𝘂𝗿𝗲 𝘂𝗽𝗴𝗿𝗮𝗱𝗲𝘀 𝗽𝗮𝗶𝗻𝗳𝘂𝗹.

By keeping your architecture open, you can easily adapt to whatever the future of post-production brings. 🔓

Watch the full interview here: https://youtu.be/qlZNFu83C5c

IAMT Interviews Projective at the NAB Show 2026 Our CEO, Derek Barrilleaux, talks to the IAMT about our approach to production asset management at a pivotal moment for the industry. Derek explains what set...

𝗪𝗲’𝗿𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝘁𝗵𝗿𝗶𝗹𝗹𝗲𝗱 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 Arsenal Football Club 𝗼𝗻 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 Premier League! 🏆🎉🍾

What an amazing achievement. Huge congrats to everyone at the club, and especially to our friends in the media team!

We hope you're celebrating such an epic victory in style today! 🥳 🙌

𝗢𝘂𝗿 𝘄𝗼𝗿𝗹𝗱-𝗳𝗮𝗺𝗼𝘂𝘀 𝘀𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝘀𝗼𝗰𝗸𝘀 𝗮𝗿𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗴𝗹𝗼𝗯𝗲𝘁𝗿𝗼𝘁𝘁𝗶𝗻𝗴! 🍓✈️

From city streets to race tracks, we love spotting them out in the wild.

Recently, they were seen exploring Cologne...

And crossing the finish line at the Frauenlauf Berlin Women's race. 🏅👟

Do you own a pair of our coveted Blue Strawberry socks?
Show us where they take you: share your photos with us! 🌎📸

𝗪𝗵𝗮𝘁 𝗮 𝗳𝗮𝗻𝘁𝗮𝘀𝘁𝗶𝗰 𝗳𝗶𝗿𝘀𝘁 𝗱𝗮𝘆 𝗮𝘁 𝘁𝗵𝗲 MPTS𝗠𝗣𝗧𝗦 𝘀𝗵𝗼𝘄! 🚀

Our joint stand with integration partner freispace was buzzing! 🐝

We loved having so many great conversations about how to streamline production workflows and get time back for creativity.

If you missed us on day 1, here’s what we’re showcasing:

• 𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆: 🍓 Projective’s Production Asset Management solution takes the boring, repetitive work out of postproduction.
• 𝗧𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗣𝗮𝗶𝗿𝗶𝗻𝗴: 🤝 When you combine Strawberry with freispace planning and resourcing tools, your team's efficiency reaches a whole new level.

Want to see it in action? Come meet the team today!📍You can find us at stand K60 at MPTS in the Olympia Grand Hall, London.

Great coffee on us! ☕

𝗟𝗼𝗻𝗱𝗼𝗻 - 𝘄𝗲’𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂! 🇬🇧

We're kicking off MPTS 2026 in style with our integration partner freispace! 😎

Stop by 𝗦𝘁𝗮𝗻𝗱 𝗞𝟲𝟬 at the Olympia Grand Hall to 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀.

Come to see our seamless integration, and stay for the perks: uber-friendly people and a warm cup of organic coffee ☕

𝗣𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝘀𝗹𝗼𝘄𝗲𝗱 𝗱𝗼𝘄𝗻 𝗯𝘆 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝗳𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗳𝗼𝗿 𝘁𝗼𝗼 𝗹𝗼𝗻𝗴.🚦

At MPTS 2026, we will be showing a smarter way to work with Strawberry 7.

𝗧𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗯𝗲 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲. Inside Strawberry, each project is mounted as a workspace, taking away the guesswork about where assets live on your shared storage. 🗂️✨

Stop by our stand (K60) to see live demonstrations of our newest capabilities!

🎥 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Find untagged media fast with Strawberry's powerful Visual Search—semantic search across all your rushes & archives.
💬 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗧𝗿𝗮𝗻𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Turn audio into searchable metadata for your whole team—no hidden fees, just streamlined workflows.
💡 𝗥𝗲𝗮𝗹 𝗩𝗮𝗹𝘂𝗲: Built on Strawberry's rock-solid foundation, we deliver tools that truly make a difference.

Plus - we will be co-exhibiting with our partner, freispace, to show you a fully integrated resource management and media workflow. 🤝

📍 𝗢𝗹𝘆𝗺𝗽𝗶𝗮 𝗟𝗼𝗻𝗱𝗼𝗻
🗓️ 𝗠𝗮𝘆 𝟭𝟯-𝟭𝟰
🎪 𝗦𝘁𝗮𝗻𝗱 𝗞𝟲𝟬

Book a demo with our team today to see the future of collaborative media workflows. 📅🔗https://projective.io/schedule-a-meeting/