Four Reasons PRO

Educators Tips ✨
Sometimes the best color result is the one that looks like nothing was done — just fresher, softer and more balanced. 👀

In this episode, our educator Antero shows how Luxima GLOSS/TONER Platinum can be used for a subtle tone refresh when the top section has become slightly yellow over time.

💡 Luxima GLOSS/TONER Platinum is a great choice for quick, soft tone adjustments when you want to refine the overall look while keeping the result natural.

Pro knowledge = more precise color work. 🙌

Something’s been missing from the lineup. Not anymore. 👀

For a long time, hair professionals have been asking for a wax in the Four Reasons Professional styling family. 🙌
Now it’s here.

Introducing our new Matte Wax. The go-to choice when you need texture, definition and a natural matte finish with effortless workability. 🔥

Because creating texture should be effortless with the right tools behind the chair. ✂️

Available now. 🚀

Educators Tips ✨
A stronger hair routine starts at the scalp. 👀

In this episode, our educator Siru shares how to use Four Reasons BASE THE Serum, strengthening scalp serum designed for those who want to support scalp wellbeing and help prevent hair loss early on.

💡 Use daily: apply around 3 pipettes to dry or towel-dried scalp, section by section. Massage lightly, do not rinse, and style as usual.

Healthy scalp = better conditions for stronger-looking hair. 🙌

The question is, can you use these two products together? 🤔

The answer is yes you can! 🙌🏼

Spray on first the Pre Detox Spray, let it process for four minutes and after that spray the Bio-Molecule Repair Protect Spray and let it process also for four minutes.

It’s totally okay to blow dry the hair, if it feels too wet after the sprays if necessary, before the color/ bleach application. 💦

PRO TIP: Keep this at every backwash station. 💁‍♀️

If you only know Color Lock as a post-color treatment, here’s a tip you don’t want to miss. ⬇️

After highlighting or blonding services, hair can become difficult to detangle at the shampoo bowl. A quick spray of Color Lock helps improve manageability and makes combing through the hair noticeably easier.

Why hairdressers love it:
✔️ Makes detangling easier after blonding services
✔️ Speeds up backwash routines
✔️ Helps hair feel smoother and more manageable

Have you tried Color Lock as your backwash detangling hero? 👀

🎉 ARVONTA 🎉

BASE tekee myynnistä näyttävää kampaamossasi 💙💚

Videolta näet, millaisia valmiita markkinointimateriaaleja Four Reasons BASE tarjoaa kampaamoihin.
Poimi itsellesi inspistä siihen, millaisia materiaaleja voit hyödyntää omassa kampaamossasi ja miten BASE voidaan tuoda näkyvästi osaksi asiakaskokemusta.

📸 Jaa kuva sinun BASE-myyntihyllystäsi Instagram Storyyn ja tägää niin olet mukana Four Reasons -föönin arvonnassa! (Arvo 269,- + alv. 25,5 %)

Aikaa osallistua arvontaan perjantaihin 12.6. asti. 🙌
Arvontaan voivat osallistua kampaamoalan ammattilaiset.

This is why you need Makeover. 👀👌🏼
Silver shampoo buildup can affect how your color formula develops and reflects in the hair.

Before refreshing the tone with Luxima, we removed old pigment buildup with Optima Makeover to create a cleaner base for the new color.

For direct pigment removal:
• mix 1:1 with lukewarm water or 1:3 with 3% Cream Oxid depending on desired intensity
• mixed with water, Makeover does not lift untreated hair
• processing time max. 30 min, without heat

After cleanup, the hair was softly brightened and balanced with Luxima. 🎨
Recipe:
Luxima 8–9 Base 50% + Amber & Macadamia 50% + 6%

Grey blending with Luxima 🩶
Because of its low-alkaline technology, Luxima doesn’t create traditional grey coverage with a harsh grow-out line. Instead, it softly blends grey hair for a more natural-looking result and a softer regrowth.

Luxima basic shades are zero lift, so if you want more coverage and density in the result, you need to add Base shade. In this formula, Bon Bon from the new Gloss Toners family adds more coverage and richness to the result while still keeping the finish soft and dimensional.

Recipe: Luxima 7–8 Base + Chai Latte + Bon Bon + 3% 50% Base + 50% other shades 🎨

When you need to even out natural regrowth and pre lightened lengths, while keeping the result clean and bright choose Luxima GT. 🎨

Formula: Luxima GT Irish Copper 1/3 + Buttery Blonde 2/3 + 3% . Apply to root area first, work through lengths and process up to 25 minutes.

Luxima GT allows you to shift the tone and lightly brighten at the same time making it a reliable choice when you want a cleaner and brighter result without building depth. ✨