Haircut done at S**o Academy in Montreal using the S**o cutting technique ✂️
This precision approach creates soft texture, natural movement, and a beautifully balanced shape without over-layering.
Styled using S**o Haircare Reshape—an amazing product that adds definition, enhances texture, and gives the hair effortless movement 💫
📍 Montreal
📩 dm for S**o Education in Montreal and London Academies
Saco Education
S**o has a belief that the desire to learn is born from the desire to achieve. In the ever-evolving
S**o Education soon in Colombia
REAL — The End of a Chapter, The Beginning of a Legacy.
From the first sketches to the final cut, every step of the REAL Collection has been a journey back to what truly matters: authenticity, connection, and the artistry of human hands.
In a world that often feels artificial, REAL has been our reminder that beauty is not manufactured — it’s felt. It’s born in collaboration, shaped by passion, and sustained by a vision that stays true to its essence.
This project has been more than a collection — it’s been a statement, a reflection, and a shared heartbeat between creative souls.
To everyone who made it possible — our global S**O family, our partners at Schwarzkopf Professional ( ), and all the professionals around the world who embraced this vision — thank you.
REAL may close this chapter, but its spirit will continue to live through every artist who chooses to create with honesty and intention.
Because what is real, remains.
\ **O **OLondon **OKorea **OHair **OEducation
25/10/2025
✨ Behind every image, there’s a vision. Behind every vision, there’s a team that brings it to life.
The REAL Collection is the result of passion, artistry, and collaboration — where creativity meets authenticity.
Led by our Global Artistic Director @marcoxhair, together with .hair ( ) and ( ), this collection reflects the true essence of S**O: creating beauty that feels REAL.
STYLING, HAIR AND MAKE-UP
🎨 – Global Artistic Director
🎬 – Coordinator
💇♀️ – Hair Assistant
💄 – Make-up artist
💄 _ – Make up asistant
👗 – Styling
Captured through the lens of
📸 – Photography
🎥 – Video
A heartfelt thank you to the entire S**O family for your dedication, artistry, and creative energy throughout this journey.
Because when vision and soul align, beauty becomes REAL.
\ **O **OLondon **OKorea **OHair yy **OEducation
▪️Structured hair cut by
18/10/2025
Behind the scenes of S**O at ✨
We lived some truly incredible moments — beautifully captured through the lens of our friend .
A heartfelt thank you to the creative minds and hearts who made this presentation possible:
- Global Artistic Director of S**O
–
hair –
–
And of course, to everyone who joined us at Salon International, thank you for being part of this unforgettable experience.
See you next year! 🙌
\ **OHair **OLondon
🎬 Behind the REAL Collection
Every image, every shape, every detail you see in S**O’s REAL Collection is the result of countless hours of creativity, collaboration, and passion.
Today, we want to take you behind the scenes — to show the process, the energy, and the incredible teamwork that made this collection possible. Because behind every look, there’s a story… and a team that brings it to life.
We’re deeply grateful to for being part of this journey and helping us bring our vision to reality.
✨ The response to REAL has been overwhelming — both at Salon International and among professionals around the world. Thank you for the amazing support and inspiration.
What an incredible weekend!
Thank you to everyone who joined us for the REAL collection presentation — your energy, curiosity, and passion made every moment truly special.
A huge thank you as well to Salon International for making this experience possible and for creating a space where education and creativity come together.
We’re deeply grateful to share our vision, connect with so many inspiring professionals, and celebrate the artistry that defines the S**O community.
Until next time — stay real. 🤍✨
\ **OHair **OEducation
12/10/2025
▪️ REAL Collection — Proposal V
A tribute to the versatility of curls — a texture that transforms, expands, and reveals new shapes depending on how it’s worked.
When we understand how to open the curl and play with density, the hair becomes a living material: soft, light, and full of movement… or bold and powerful when defined.
This proposal explores the infinite expressions that live within a single texture, reminding us that beauty lies in evolution, not in perfection.
Experience the REAL Collection live
📍 At Salon International 2025
📅 Monday, October 13th — 3:30 PM
\ **OHair **OAcademy
11/10/2025
✨ REAL Collection — Proposal IV
Simplicity elevated to art.
This proposal reimagines the classic ponytail, transforming it through the use of architectural accessories that bring structure and rhythm to the look.
Each element is intentionally placed to highlight the purity of form — where the precision of the cut, the clean lines, and the minimalism of the design coexist in perfect harmony.
A statement that reminds us: when everything is stripped back, what remains is essence.
💫 Experience the REAL Collection live
📍 At Salon International 2025
📅 Monday, October 13th — 3:30 PM
\ **OHair **OAcademy
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