The kettlebell deadlift is one of the best ways to learn the hinge movement properly.
This pattern helps protect your back while building strength through the legs and hips, making everyday movements like lifting and bending feel safer and easier.
When coached well, it’s a simple but powerful way to build confidence and strength at the same time.
At Transform, we focus on getting these foundations right so your training supports your body for the long term.
Transform Personal Training
Helping busy people over 40 move better, get stronger and reduce aches and build health that lasts 💪
Unlock your potential with Age Reversal Training (A.R.T.™), our proprietary framework designed & developed by Rob Callow. Specialising in personalised fitness plans for people over 40, we focus on reversing the effects of ageing through the latest scientifically-backed exercises and nutrition guidance. Our tailored approach enhances strength, mobility, and flexibility, ensuring you feel younger and more energetic. Join our movement today and transform your mind, body and soul in 90 days.
10/04/2026
Nutrition after 40 doesn’t need extremes.
Balanced meals, good protein intake and consistency usually outperform restrictive diets. Sustainable habits matter more than perfect diets.
Check out our new website
https://link.ptgenius.ai/sp/0726f2b3e4d
08/04/2026
Strength becomes more important every year after 40 💪🏋️♂️
Strength training protects joints, improves posture and helps maintain independence as we age. It’s one of the best investments you can make in your health.
To find out how we help men and women over 40 get strong, move well and enjoy training, click the link
https://link.ptgenius.ai/sp/0726f2b3e4d
Incline push ups are a great way to build upper body strength in a controlled and accessible way.
They work the chest, shoulders and arms, while also helping you develop stability and control through the body.
By adjusting the height, the movement can be made easier or more challenging, making it suitable for all levels.
At Transform, we focus on movements like this to help you build strength safely, improve confidence and make progress at your own pace.
TRX pull ups are a great way to build strength through the back and arms.
One of the benefits of this movement is that it can be adjusted to suit your level. By simply changing your foot position, you can make it easier or more challenging while still keeping good technique.
That means you can build strength at your own pace, with control and confidence.
At Transform, we use movements like this to make strength training accessible, effective and tailored to you.
Side planks are a simple but effective way to build strength where it really matters.
They work through the core, shoulders and hips, helping you feel stronger, more stable and more supported in your movement.
When done properly, movements like this improve balance, control and confidence, both in training and in everyday life.
At Transform, we focus on building strength that helps you move well and feel more capable, not just work harder.
21/03/2026
From phase to lifestyle.
March is about normalising routines.
https://link.ptgenius.ai/sp/0726f2b3e4d
18/03/2026
You don’t fall off overnight.
Busy weeks don’t erase progress.
https://link.ptgenius.ai/sp/0726f2b3e4d
Squats are one of the most important movements we use in training.
They help build strength in the legs and hips, supporting everyday actions like standing up, sitting down and walking up the stairs.
Here Rob is guiding Sarah through the squat, explaining the movement so it’s done safely and effectively. Learning how to move well helps build strength, confidence and makes everyday life feel easier.
At Transform, it’s not about rushing through exercises. It’s about understanding the movement and building strength that supports real life.
07/03/2026
Flexibility builds sustainability
Flexible routines last longer.
https://link.ptgenius.ai/sp/3803f5bc3ab
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Location
Category
Website
Address
C/o Fitlab Hove, King Alfred Leisure Centre, Kingsway
Hove
BN32WW
Opening Hours
| Monday | 6am - 9:30pm |
| Tuesday | 6am - 9:30pm |
| Wednesday | 6am - 9:30pm |
| Thursday | 6am - 9:30pm |
| Friday | 6am - 9:30pm |
| Saturday | 8am - 1pm |