Path Worldwide

We werePath, a specialist team within CP+B London that pursues a shopper first strategy. We investigate, plan and activate to unlock value in new buying be

When you need to get stuff done
Activated and out on the street
That’s where we come in
We’re the team that focus’s on knowing where and when people are buying
We investigate, plan and study buying behaviours to unlock value for your brand
We write remarkable strategy that creates action
Delivers content to moments in a consumer journey with the most value
Whether creating new paths
Clearing crowded paths
Or simple shortening the path to purchase you already have
Our ideas make stuff happen