Hope & Glory

It has become agency tradition that we re-cap our year. It’s a chance to look back on the last twelve months that have flown by and to pick out a few favourite pieces of work from the hundreds we send out the door each year. It hasn’t been an unmitigated success. There were a handful of pitches that we didn’t win....

That’s it for 2024 in the land of Hope&Glory and hence we get all retrospective and have a quick look back at the best bits of the year … It has become agency tradition that we re-cap our year. It’s a chance to look back on the last twelve months that have flown by and to pick out a few favourite pieces of work from the hundreds we s…

Sometimes a brief comes along that you just can't say no to. And when Action for Children came to us asking for an idea that would help raise awareness of their campaign to improve the lives of kids across the UK we clearly said "yes" in huge style. Which is how we came to find ourselves helping the children’s charity launch the UK’s first "Secret Santa’s Giving Grotto," a grotto experience with a twist in that children gave a gift rather than received one. ...

A project to be proud of … we’ve been working with Action for Children to raise awareness of their Christmas campaign Sometimes a brief comes along that you just can’t say no to. And when Action for Children came to us asking for an idea that would help raise awareness of their campaign to improve the lives …

We’ve been busy launching the Hus of FRAKTA with IKEA: a high-end concept store in one of the world’s shopping capitals, the pop-up comes ahead of the official IKEA store opening in Spring 2025. The campaign - months in the making and a fortnight in the ex*****on from tease to launch - made sure to give the iconic FRAKTA bag the moment it deserves....

There’s a new luxury pop-up on Oxford Street, and it’s dedicated to the legendary IKEA blue bag – welcome to The Hus of FRAKTA We’ve been busy launching the Hus of FRAKTA with IKEA: a high-end concept store in one of the world’s shopping capitals, the pop-up comes ahead of the official IKEA store opening in Spring 2025. Th…

That's a wrap on awards for 2024 – phew! We were properly made-up to find ourselves the agency that took home no fewer than five awards - including three wins - at the PRCA Awards 2024. As ever, it’s as if not more gratifying to be up for a spread of work with three different client campaigns taking home trophies of one sort or another....

The PRCA Awards came and went and we picked up no fewer than six gongs – including Large Agency of the Year for the first time That’s a wrap on awards for 2024 – phew! We were properly made-up to find ourselves the agency that took home no fewer than five awards – including three wins – at the PRCA Awards…

Fireworks are a massive source of distress for many dogs, with nearly half of pet owners saying their furry friends are affected by the noise. At the same time we wanted a story that would position Sky and NOW as the home of a great range of entertainment - particularly movies - over the November period as telly-land gears-up for the Christmas season and the battle for share of eyeballs over the festive period gets serious....

Launching “Dogglebox” … we’ve been working with Sky and NOW to launch a pop-up “BonfireNight” channel to help hounds stay calm during a potentially stressful period Fireworks are a massive source of distress for many dogs, with nearly half of pet owners saying their furry friends are affected by the noise. At the same time we wanted a story that would position…

We’ve been helping IKEA roll out the welcome mat – or should we say duvet – for a unique shopping experience this month. The brief was to position the brand as the home of all things sleep (it’s not our first rodeo - years back we did a Breakfast in Bed Cafe and we’ve created TOG-ether bundles in the past as well)....

The team helped IKEA launch a dreamy new deal, with breakfast for anyone visiting a store in their PJs … all to help promote their sleep ranges We’ve been helping IKEA roll out the welcome mat – or should we say duvet – for a unique shopping experience this month. The brief was to position the brand as the home of all things sleep (it’s no…

Rather marvellous news as our awards roll continued this week with the announcement of The Drum Awards 2024 shortlists. There’s a nom for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X....

www.hopeandglorypr.com Rather marvellous news as our awards roll continued this week with the announcement of The Drum Awards 2024 shortlists.  There’s a nom for our work with IKEA which saw us social newsjacking Ba…

An outrageous result this one - as we scored 20 noms at the Creative Moment Awards 2024. There are seven noms for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, a campaign that caught the attention of the media and social media users alike and went somewhat wild. A cheeky social media post that generated hundreds of pieces of coverage and around 40 million impressions across Instagram, Tiktok and X. ...

The team has smashed it at the Creative Moment Awards 2024 with no fewer than twenty campaigns nominated for gongs An outrageous result this one – as we scored 20 noms at the Creative Moment Awards 2024. There are seven noms for our work with IKEA which saw us social newsjacking Balenciaga’s Towel Skirt, …

This week we've had the pleasure and privilege of working with Pepsi to launch the brand's most recent collaboration, bringing together the worlds of football and fashion in a partnership with cult Spanish streetwear label, Pompeii. Hot off the heels of Spain’s international football success, Pepsi collaborated with the brand on a capsule collection that celebrates the beautiful game, on and off the pitch....

We’ve been helping Pepsi launch a “pre-season” capsule collection with the team at cult label Pompeii This week we’ve had the pleasure and privilege of working with Pepsi to launch the brand’s most recent collaboration, bringing together the worlds of football and fashion in a partnersh…

James (that's actually me, I am writing this and therefore referring to myself in the third person, it's weird), sat down with Dean who founded Latte (a recruitment consultancy we use on a not-infrequent basis) as part of their Cut the BS Podcast series. He rambles about Hope&Glory culture, what you have to do as an agency to create and maintain a great culture, how the agency goes about hiring, what we look for in a candidate, what the culture is at the agency and also waffles about a goodly amount besides....

Fancy listening to a crash course in Hope&Glory culture rather than reading about it? Add this to playlist and your dream will be answered James (that’s actually me, I am writing this and therefore referring to myself in the third person, it’s weird), sat down with Dean who founded Latte (a recruitment consultancy we use o…

We were really proud that two of our campaigns shared three of the awards at the Purpose Awards EMEA – which are run jointly by Campaign and PR Week, which means we were up against the great and the good from across European adland. As it happened we were also the most-awarded agency at the event. You can read more about the whole thing (and see some of the other stunning campaigns that won and were shortlisted) in…...

The team is super-proud to have won three EMEA Purpose Awards for our work with Trainline and IKEA We were really proud that two of our campaigns shared three of the awards at the Purpose Awards EMEA – which are run jointly by Campaign and PR Week, which means we were up against the great and th…

“We are delighted” is one of PR’s most over-used clichés. To the point that we ban it from use in press releases. First of all because it’s become so ubiquitous in quotes that it’s like wallpaper and second because, if you’re sending out a press release then it’s pretty obvious you’re delighted about it. Anyway. On this occasion we genuinely are delighted to have been named PR Week Best Place to Work for the second year in a row....

We’re absolutely over the moon to be recognised as the Best Agency to Work for by PR Week for the second year running … “We are delighted” is one of PR’s most over-used clichés. To the point that we ban it from use in press releases. First of all because it’s become so ubiquitous in quotes that it’s like wallpaper a…