Kicking the Habit Project

The Kicking the Habit project is asking for your help!

We are charting the history of unhealthy sponsorship in British sport, and we have just launched the project's website (link in bio). It features a Digital Map which uses public submissions to document how professional sport, has over time, become awash with branding and advertising for addictive products, such as ci******es, alcohol and betting. Please contribute your own images of sporting memorabilia, clothing, programmes, toys, adverts, and photos via the Share Your Memorabilia page to help grow our online collection.

The project and its website will add important insight into the ongoing discussion around the role of sport in helping promote harmful industries and their products.

Please share our website as widely as you can: https://kickingthehabit.uk/memorabilia-share/

Funding kindly provided by Wellcome Trust. Hosted by University of Nottingham, University of Glasgow and London School of Hygiene & Tropical Medicine.

Share Your Memorabilia - Kicking The Habit Do you have any memorabilia related to unhealthy sports sponsorship in Britain from the 1960s onwards that you are willing to share?

Points: Joint Blog ADHS and AIHP introduces our new project, 'Kicking the Habit: ‘Addictive’ Sport Sponsorship in Britain, 1965-2025', which explores the to***co, alcohol and gambling industries’ sponsorship of football, rugby, cricket, F1 & tennis:

https://pointshistory.org/post/kicking-the-habit-addictive-sport-sponsorship-in-britain-1965-2025

Funded by Wellcome Trust

Our first blog introduces our new project, 'Kicking the Habit: ‘Addictive’ Sport Sponsorship in Britain, 1965-2025'.

It focuses on the to***co, alcohol and gambling industries’ sponsorship of football, rugby, cricket, F1 and tennis: thepolyphony.org/2025/04/04/kicking-the-habit/

Funded by Wellcome Trust

This interdisciplinary project is held at the University of Nottingham, London School of Hygiene & Tropical Medicine and the University of Glasgow.

Kicking the Habit: ‘Addictive’ Sport Sponsorship in Britain, 1965-2025 The researchers leading the Wellcome-funded ‘Kicking the Habit’ project introduce us to its key themes, contexts, and guiding ambitions.