Digital Marketing Institute

As customer journeys evolve, success is no longer about sending more emails.

Join our upcoming webinar with marketing consultant Saumya B. Verma as we explore how to develop intelligent email marketing systems, including:

-Utilising customer insights to improve segmentation and personalisation
-Building lifecycle-based email journeys beyond seasonal campaigns
-Creating more relevant and engaging inbox experiences
-Adapting your email strategy for B2B and B2C audiences
-Using AI and automation effectively while maintaining a human touch

This live session with interactive Q&A will provide the practical framework you need to enhance your email marketing strategy.

Sign up using the link below:
https://digitalmarketinginstitute.com/resources/webinars/event/webinar-the-2026-playbook-for-smarter-email-marketing?utm_source=facebook&utm_medium=organic-social&utm_campaign=june-10

📅 Date: 24th June, 2026
⏰ Time: 3 pm BST
🌐Online

What is an AI agent? It’s not just a chatbot. It’s not just automation.

When integrated into your workflows, AI agents can:
- Work toward a goal
- Make decisions
- Take action across tools
- Improve results over time

Read our guide to discover what that means for marketers, and where to start:
https://digitalmarketinginstitute.com/blog/what-is-an-ai-agent-a-plain-english-guide-for-marketers?utm_source=facebook&utm_medium=organic-social&utm_campaign=june-05

Pride campaigns are everywhere in June. But not all of them land.
Adding a rainbow to your logo isn’t enough. Audiences can spot surface-level support quickly, and it risks doing more harm than good.

So, what does effective Pride marketing actually look like?

In our latest blog, we break down campaigns from brands like Absolut, Levi’s, LEGO, Skittles, and Converse, and show what sets them apart:
-Long-term commitment, not seasonal messaging
-Real investment in LGBTQ+ communities
-Clear, consistent storytelling
-Creative that reflects lived experiences

If you’re planning your summer campaigns this year, make one to be proud of!

Read the full blog here: https://digitalmarketinginstitute.com/blog/inside-the-rainbow-3-pride-marketing-campaigns-of-substance?utm_source=facebook&utm_medium=organic-social&utm_campaign=june-01

From smarter chatbots and hyper-personalisation to AI-powered accessibility and predictive analytics, brands now have more ways than ever to create experiences that feel intuitive and relevant.

In our latest blog, we explore how AI is transforming UX through:

• NLP-powered chatbots
• AI image recognition
• Accessibility features
• Behavioural analytics that predict user needs
• Faster prototyping and UX iteration
• Smarter UX writing and microcopy generation

Companies like Klarna, Sephora, Netflix, and Spotify are already using AI to deliver better experiences, and users now expect that level of personalisation and convenience as standard.

The key takeaway? AI delivers the greatest impact when it enhances human-centred design rather than replacing it.

Read the full blog here: https://digitalmarketinginstitute.com/blog/how-to-use-ai-to-improve-your-ux?utm_source=facebook&utm_medium=organic-social&utm_campaign=may-27

Consumers are paying closer attention to sustainability claims than ever before, and brands that get it wrong risk more than just bad PR.

Greenwashing can damage trust, harm brand reputation, and even lead to legal consequences. But with increasing pressure on marketers to communicate sustainability efforts, how can brands avoid crossing the line?

In our latest blog, we explore:

• What greenwashing actually is
• Why misleading environmental claims can backfire
• Real-world examples of brands facing criticism
• The rise of “greenhushing”
• Practical ways marketers can communicate sustainability authentically

Read the full blog here: https://digitalmarketinginstitute.com/blog/greenwashing-in-marketing?utm_source=facebook&utm_medium=organic-social&utm_campaign=may-15

Your webinars shouldn't follow a one-size-fits-all approach, but when it comes to tailoring your sessions to your attendees, most teams don't know where to start.

In our upcoming webinar hosted by Hannah Scherer, VP of Marketing and Partnerships at BigMarker, we will explore how to create relevant and personalised webinars that provide lasting value to your audience.

In this session, we'll cover:
- Practical approaches to webinar personalisation, starting with the data you already have in your CRM

- How to tailor messaging by audience segment across promotion, live experiences and post-event follow-up

- Steps to evolve from simple segmentation to intelligent, real-time personalisation powered by AI

Register for our webinar now to secure your spot: https://www.bigmarker.com/digital-marketing-institute/boost-your-webinar-strategy-with-personalization?utm_source=facebook&utm_medium=organic-social&utm_campaign=may-13

The Details:
📅 Date: 27th May, 2026
⏰ Time: 3 pm BST / 10 am EDT
🌐Online

The role of a Social Media Manager has transformed into a high-impact, strategic position. It's the bridge between a brand’s personality and its business results, requiring a unique blend of creativity, data analysis and a keen eye for trends.

From mastering the nuances of SEO to using AI as a creative partner, the most successful social managers are those who can connect the dots between engagement and ROI.

If you're looking to take the next step in your social media career, we have broken down the essential skills you need to navigate this fast-paced landscape with confidence. Whether you're refining your writing style or learning to manage a global community, these are the tools that will help you stand out in 2026.

Discover the skills you need to lead the conversation by reading our guide: https://digitalmarketinginstitute.com/blog/what-skills-do-i-need-to-be-a-social-media-manager?utm_source=facebook&utm_medium=organic-social&utm_campaign=may-6

May the 4th, known as Star Wars Day, is here, and there’s no better time to take inspiration from a galaxy far, far away.

In this blog, we explore how strong storytelling helps shape memorable brands and how emotion plays a key role in customer decision-making. We also share practical ways you can apply these lessons to your own marketing strategy.

You don't need a blockbuster budget to build a loyal audience. The real impact comes from creating meaningful connections that truly resonate.

Read more to discover how your brand can channel the force behind one of the most iconic franchises of all time, and May the 4th be with you.

Link: https://digitalmarketinginstitute.com/blog/3-ways-to-make-your-brand-legendary-star-wars-style?utm_source=facebook&utm_medium=organic-social&utm_campaign=may-4