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The Customer Journey begins with Awareness!!!

5 ways to Target the right audience

Targeting can make or break a campaign. The right audience targeting is really an important factor in making your campaign a huge success.

COMBINATIONS OF BASIC DEMOGRAPHICS

Start with combinations of basic demographics like the location, age, gender etc… By running such a campaign we can analyse which age group, location and gender are more likely to respond better with more precise targeting.

INTEREST BASED

Demographics alone will not give you a good result. Once you have analysed the target from Demographics campaign you can now narrow it down based on interests. Try to choose four to five interests in an adset.

INCOME BASED

Nowadays we can target the audience based on the income level. This is very useful based on the product or service that you are looking to sell. If your product or service is a High Value Ticket you can target the audience based on that income level who are likely to be interested in them and vice versa.

LIFE EVENTS

In this stage it comes to targeting based on the Work based, life events based and better the best. Narrow it down till it fits your potential audience criteria.

DEVICE USAGE BASED

Many of our campaigns have been very successful once we have targeted it based on Device used to browse, say you can target based on iPhone users ( based on Model) and many more. Try them. It works.