Follow us and check out the new trend season WHITE is the International contemporary Fashion Trade in Milan.
With its four editions per year, this Fashion Trade does represent the launching platform for small and medium companies and becomes the reference for a great part of multi-brand around the world. WHITE January and June editions: 250 brands among selected women's pre-collection and menswear. WHITE February and September editions: 500 brands between women's and accessories collections. With more th
15/06/2026
On the Beach arrives in three days. ☀️
Where fashion, resortwear, hospitality and meaningful connections come together. A curated atmosphere of sun-faded tones, lightweight textures and contemporary sophistication, designed to inspire discovery, networking and new opportunities.
Where summer energy meet.
Come and discover this brands and more at ON THE BEACH.
📍BASE Milano | 18-20 June from 9.30am to 6.30pm
13/06/2026
Chapters will be the pop-up partner selected by WHITE for “On The Beach” edition.
Curated by Federica Montelli - always at the forefront of discovering new creative languages and emerging talents - this project brings together a curated selection of independent labels that embody a free-spirited, contemporary, and authentic summer narrative.
More than a selection of brands, “On The Beach by Chapters” is a narrative platform made of visions, aesthetics, and perspectives. It transforms the event into a space for discovery and inspiration, proving that every project is a story in constant evolution.
Get a sneak peek at some of the brands.
Visit us to explore them all.
On the Beach powered by White Resort
📍 BASE Milano | 18–20 June from 9.30AM to 6.30PM
chapters
11/06/2026
Focus on: KIMHĒKIM
Among September’s special guests is KIMHEKIM, the brand founded in 2016 by Korean designer Kiminte Kimhēkim.
Named after the Korean royal dynasty of ancient Gaya, KIMHEKIM celebrates the golden artistry and craftsmanship of the bloodline. The brand combines childhood-inspired craftsmanship with refined French couture techniques, sublimating their passion for self-expression and aesthetics into collections where heritage is reinterpreted through the modern perspective of KIMINTE.
Being simple yet poetic, feminine and strong, they continue their unique bloodline, blending legacies with elegance and a touch of unexpected playfulness.
SEPT 24-27,2026
📍Tortona Fashion District, Milano
11/06/2026
Focus on: KIMHĒKIM
Among September’s special guests is KIMHĒKIM, the brand founded in 2016 by Korean designer Kimintē Kimhēkim.
Named after the Korean royal dynasty of ancient Gaya, KIMHĒKIM celebrates the golden artistry and craftsmanship of the bloodline. The brand combines childhood-inspired craftsmanship with refined French couture techniques, sublimating their passion for self-expression and aesthetics into collections where heritage is reinterpreted through the modern perspective of KIMINTĒ.
Being simple yet poetic, feminine and strong, they continue their unique bloodline, blending legacies with elegance and a touch of unexpected playfulness.
SEPT 24-27,2026
📍Tortona Fashion District, Milano
Meet - WHITE Vice President.
Alongside her appointment, a new Steering Committee composed of top-tier entrepreneurs and professionals is being established to accelerate WHITE’s international growth plan and unlock new opportunities abroad.
“I enthusiastically accepted the invitation to join the WHITE family in such a prestigious role. Having participated since its very first edition, I know its enormous potential. I fully share a development plan focused on involving structured companies capable of expanding internationally - a fundamental necessity for business growth today. The vision of involving SIMEST will make all this achievable.” - says Monica Sarti.
Strengthening our roots, expanding our horizons.
Meet - our International Brand Ambassador.
Marina joined the WHITE board as International Brand Ambassador at the beginning of this year, working on buyer relations, international brand scouting, and the selection of special guests.
For “On the Beach” this June, she will welcome a curated selection of international department stores such us Le Bon Marché, Printemps, Galeries Lafayette, paving the way for an even more ambitious September edition featuring exclusive special guests from across the global fashion industry, including brands such as and , further strengthening WHITE’s international vision and global network.
Stay with us - more to come.
On the Beach powered by White Resort
📍 BASE Milano | 18–20 June
WHITE Milano
📍 Tortona District | 24-27 Sept
A glimpse into yesterday’s WHITE press conference.
05/06/2026
Discover what’s next for WHITE.
Yesterday at Palazzo Morando, WHITE held a press conference unveiling an ambitious future and major news for the upcoming seasons.
June: the launch of the event “On the beach powered by WHITE Resort” from 18 to 20 June at
September: WHITE grows with two additional locations in the Tortona District, introducing new dedicated sections: Nuvola, Box, Resort, and More with an accurate brand selection.
Strategic Growth: a new board has been appointed to support this exciting development plan.
Global Reach: the number of invited international buyers has officially tripled, thanks to the support of
The future of fashion starts here. Stay tuned for more updates!
What happens when fashion becomes culture, community and connection?
This September, WHITE presents WHITE BOX - a new dynamic space - at , via Tortona 54 - dedicated to urbanwear, streetwear and denim.
A fluid and contemporary hub where emerging brands and established names come together, creating an immersive experience that goes beyond the traditional trade show.
For the first time, WHITE opens its doors to both industry professionals and consumers - transforming the space into a place to discover, connect and shop directly.
A new way to experience WHITE.
29/05/2026
The strategic partnership between WHITE Milano and (GCSW) enters its second consecutive year.
WHITE Milano continues to drive GCSW’s internationalization, transforming the island into the ultimate global hub for swimwear and resort wear and connecting its creative ecosystem directly with top international buyers and press.
Mark the calendar:
JUNE 4 | GCSW at WHITE Press Conference
JUNE 18–20 | On the beach powered by WHITE Resort at , featuring a dedicated GCSW exhibition corner.
JUNE 24-27 | GCSW show in Gran Canaria
SEPTEMBER 24-27 | WHITE Milano: during Milan Fashion Week in the Tortona District, featuring a dedicated GCSW tailored corner.
WHITE further reinforces its position as the ultimate professional platform for contemporary fashion, providing its community with unparalleled visibility and a global network.
Stay tuned. We’re diving into a new resort season.