EyeCity Africa

Africa's creative economy is currently valued at around $59 billion and is projected to reach $200 billion by 2030, according to research from the Boston Consulting Group and The Brookings Institution.

That kind of growth will be driven by networks: the partnerships, platforms, and people who open doors that a single founder may not be able to open on their own. The African creatives reaching the furthest today learned this early, understanding that visibility, scale, and access are rarely won in isolation, and that the path to global reach is one built through the right collaboration.

Swipe through to see three African creatives partnering with the right people to make global reach possible.

If you are a creative ready to build with others, join EyeCity Africa 's Creative Innovation Practice and connect with creatives shaping the future of African creativity: https://forms.gle/LHruWiqafQnmhYau8

Did you know that only 24 percent of businesses in Africa make intensive use of digital tools, even though there are over 44 million SMEs across the continent?

That gap is not about cost, as most of these tools are affordable or free to use. Here are four categories worth starting with:

- Design and content: Tools like Canva, Adobe Express, and CapCut help you create social posts, flyers, pitch decks, and videos without hiring a designer.
- Sales and payment: Platforms like Selar, Bumpa, and Flutterwave Store let you sell digital or physical products and manage orders in one place.
- Productivity and workspace: Tools like Notion, Trello, and Google Workspace help you organise your content calendar, client list, briefs, and SOPs.
- Communication and customer service: Tools like WhatsApp Business and Mailchimp let you reach customers, automate replies, and run email updates.

Save this list and share with a founder who needs it today. Also follow EyeCity Africa for more practical guides for African founders.

Every year, 70,000 skilled professionals emigrate from Africa, one of the highest rates of skilled emigration in the world. Doctors, engineers, researchers, and technologists, trained here, now building careers elsewhere.

Swipe through to see what is driving the exodus, what is pulling them away, and how Africa can turn one-way migration into brain circulation, where talent moves, returns, invests, and builds back home.

You can also read the full piece by EyeCity Africa on LinkedIn: https://bit.ly/EyeCityInsights

For years, "tech-enabled" sounded like something reserved for software founders and big tech companies. Today, the most interesting moves are happening inside creative studios, marketplaces, and design floors, led by people who never called themselves technologists.

Take , which turned product discovery into a game by letting shoppers style avatars while browsing real African designers. Or , which built a marketplace that connects global shoppers to vetted African designers, handling production, payments, and delivery in one seamless flow. Both started with a specific customer problem and used technology to solve it.

That is what tech-enabled actually looks like. It is matching the right tools to the right customer problem. Swipe through to see how this shift could apply to your own business, then take a look at where your customers slow down, hesitate, or walk away. That one gap is where your tech conversation begins.

Which friction point are you closing first?

Follow for more practical tips for African founders.

Sacrifice, faith, and unity, the core values that guide us through this beautiful season.

On this auspicious day of Eid al-Adha, EyeCity Africa wishes you a celebration filled with gratitude and joy. May our shared visions for growth, community, and excellence continue to align.

Enjoy the blessings of the day!
Eid Mubarak! 💚

Sixty-three years ago, on the 25th of May 1963, leaders from across the continent came together with one bold idea: that a united Africa could shape its own future. That moment gave birth to the Organisation of African Unity, what we know today as the African Union.

Today, we celebrate how far we have come. A continent of more than fifty nations, thousands of languages, and a culture so rich it moves the world. We celebrate our history, our resilience, and the spirit that has always defined us.

To every African, at home and across the diaspora, we celebrate you! We at are proud to call this beautiful continent home.

Happy Africa Day!

📊 From potential to tangible impact across Africa.

Fashionomics Africa Incubator Program’s latest cohort shows what happens when talent meets opportunity.

1,648 entrepreneurs from 52 African countries stepped into a structured journey of growth combining training, coaching, and access to funding to accelerate their businesses.

But the real impact goes beyond metrics, it’s about emerging brands finding their voice, entrepreneurs refining their models, and a continental ecosystem of creators becoming stronger, more connected, and more ambitious.

Fashionomics Africa continues to be a catalyst turning ideas into businesses, and businesses into impact.

AfricanInnovation

Most African businesses don’t struggle with
growth.
They struggle with readiness for scale.

And there is a difference, a big one.

Scale is not simply “more customers” or “higher
revenue.”
It is a different operating reality entirely.

It is where:
- Systems are tested under pressure
- Weak processes become visible
- Founder dependency becomes a liability
- And ex*****on either holds or breaks

The uncomfortable truth is this: growth can happen
without readiness for scale.

So the real question is not “Can your business grow?”
It is: Can your business scale operations without losing
quality or control?

Because scale doesn’t reward ambition.
It rewards structure.

Let’s talk, what do you think is the biggest gap African
SMEs face when trying to scale?

Behind every thriving community is a boy who was encouraged to dream, guided with purpose, and given the opportunity to grow.

Today, we celebrate every boy child and reaffirm the importance of investing in their future, nurturing their potential, and creating spaces where they can truly flourish and thrive.

Happy International Day of the Boy Child.