Ruralco

Built for comfort. Designed for protection. 🥾

The Grisport Monza Safety Boots deliver the durability, comfort, and protection needed to tackle every workday.

Available in-store and online.

Get ready for the season ahead with The Kit 2026: https://www.ruralco.co.nz/the-kit

🌾 The latest Ruralco Grain Report is here.

Cultivation and drilling of cereal crops are largely on track, with earlier-sown crops performing well. Grain pricing continues to edge up as attention shifts to spring delivery contracts, and interest in forage crops is growing as arable farmers look to improve returns.

Read the full report here: https://www.ruralco.co.nz/Products-Services/Seed-Agronomy/Grain-Report

👋 Meet the Team – Jon-jon Sungcog
Inward Goods Assistant

Based in Ashburton, Jon-jon joined the Ruralco team in December 2025 and plays an important role behind the scenes as part of our Inward Goods team.
As an Inward Goods Assistant, Jon-jon receives and handles stock deliveries, picks orders for dispatch and ensures inventory is checked, counted, and put in the right place so products are available for our stores and customers when they need them.

We caught up with Jon-jon to learn more about his role, his farming background, and what he enjoys outside of work.

What do you love most about your job?
“Knowing that I’m one of the gatekeepers of stock. There’s a real sense of satisfaction in making sure everything is checked, counted, and put where it belongs.”

Share a career highlight or memorable moment at Ruralco.
“I enjoy finding ways to help improve inward goods processes and keep things moving efficiently. Even on busy days with large deliveries and tight timeframes, staying organised and communicating well with the team makes a big difference."

What’s something you’ve learned from working with farmers?
“I’ve worked as a dairy farmer for 11 years, six years in the North Island and five years in the South Island. Farmers value their time, and when they need something, they need it quickly and correctly because delays can impact animals, crops, or machinery.”

What’s one piece of advice you live by?
“My parents taught me to take the time to do things properly the first time. It saves problems later.”

Fun fact?
“My night routine is running 6k a night or walking 10k on my treadmill watching my favourite TV series or movies.”

Favourite song?
“My all-time favourite song is from the band Splender “I think god can explain.”

Favourite local coffee spot?
“The Pinoy Dairy in town.”

Jon-jon’s farming experience, attention to detail, and commitment to keeping stock moving make him a valuable member of the Ruralco team. His behind-the-scenes work helps ensure our stores and customers have access to the products they need when they need them.

If you see Jon-jon around the Ashburton store, be sure to say hello!

Ruralco Instore Days returns on 2–3 July, bringing together farmers, suppliers, and industry experts for two days of knowledge-sharing, valuable connections, and exclusive offers. It's all about helping our members prepare for a successful season ahead.

Read more about what makes Ruralco Instore Days a cornerstone event in Mid Canterbury.

Ruralco Instore Days – where the local farming community comes together Local connections are the mainstay of Ruralco’s Instore Days, with the annual event creating the perfect occasion for Mid Canterbury’s farming community to come together.

Take on the day in the John Bull Tracker Boots!

Designed for convenience, perfect for early starts on the farm and those quick trips into town, featuring advanced technology for lasting comfort throughout the day.

Available in store and online.

Get ready for the season ahead with The Kit 2026: https://www.ruralco.co.nz/the-kit

At the end of May, we were proud to support the Filipino South Island Games 2026 Ashburton at the EA Networks Centre.

A fantastic event celebrating sport, culture, and community, bringing together Filipino communities from across the South Island.

Congratulations to everyone involved in making it such a success!

Every time you use your Ruralco Card, you’re not just backing local businesses but also helping support local schools.

Every 10 purchases made with your Ruralco Card earns you one entry into our Spend for Your School programme. This month, we're proud to partner with Mitre 10 who have been equipping, inspiring and supporting Kiwi DIYers and tradies since 1974.

As New Zealand’s largest home improvement and garden retailer, and a trusted trade merchant, Mitre 10 has earned a reputation for delivering quality products, expert advice, and exceptional customer.

Learn more here: https://www.mitre10.co.nz/

We’re Hiring – Casual Retail Staff (Ashburton Store).

Do you have a passion for agriculture and for delivering amazing customer service?

We’re looking for energetic, customer focused, experienced retail staff to join our team for casual work (including Saturdays) at our Ashburton store.

If you would like to find out more about joining our friendly, farm focused team, go to our website https://www.ruralco.co.nz/About-Ruralco/Ruralco-Careers

With mating complete and pre-lamb just around the corner, is your Animal Health Plan in place? 🐑

From injectable minerals and vaccines to drench, now’s the time to get organised before the busy season begins. Our team can help tailor a pre-lamb programme to support ewe health, lamb vitality and overall flock performance.

Take advantage of our June pre-lamb deals – Enquire now 👉
Ewe won’t want to miss out!