NU The National

NU and PUP Strengthen Academic Ties
By: John Laurence Bermejo

National University and the Polytechnic University of the Philippines (PUP) formalized a partnership through the signing of a memorandum of understanding to strengthen collaboration in research, academic programs, and professional development last June 16, at Annex 2, Mendiola.

The agreement establishes a framework for joint classes, research initiatives, conferences, and the exchange of academic materials and students between the two institutions.

University officials emphasized that the partnership reflects a shared commitment to academic excellence, innovation, industry relevance, and the development of globally competitive professionals.

Faculty members, research evaluators, panelists, and statisticians attended the ceremony in support of the collaboration.

Following the signing, PUP administrators toured the classrooms, meeting rooms, and facilitiesat Annex 2 alongside NU officials.

Both institutions conducted an implementation meeting to discuss curriculum alignment for the Bachelor of Science in Accountancy (BSA) program, research management practices, and future collaborative initiatives.

Photos by: Jose Mari Dator

NEWSTALGIA Highlights Nostalgia in Marketing
By: Aleeyah F. Pangandaman

PUP Manila PROJECT ZENITH Production held “NEWSTALGIA: When Memories Meet Marketing,” exploring how emotional connection and familiarity influence brand communication and audience response at the PUP Bulwagang Balagtas last June 9.

Featured in the event were two competitions: the pre-event “MEMOREEL: Past, Replayed. Brand, Reframed.” and the trivia segment “Game KNB-a?”

Ctrl + Z was declared champion in MEMOREEL, with PRIMERO UNO finishing first runner-up and UMBRAL as second runner-up.

In Game KNB-a?, RESPLENDENT emerged as champion, followed by UNFOLDED as first runner-up and DOSPIRACION as second runner-up.

Keynote speaker Rezza Mhay Maaño, RPm, CHRA, tackled the journey of nostalgia as rooted in both cherished and difficult experiences and associated with one’s identity, noting that people respond more to emotional familiarity than to information.

“Your brain isn’t just simply remembering that information, it is simply connecting the identity of yourself,” Maaño said.

Nostalgia marketing was then discussed by Raeselle Joyce Angeles, who emphasized that this type of strategy evokes strong positive emotions because of the memories associated with the product, strengthening brand recognition.

“People don’t remember the features; they remember the feelings, the memories, and the emotions that come with it,” Angeles noted.

Guest performances from Harry Ocampo, Xerenade, and Aikee brought energy and entertainment to the audiences, taking a trip down memory lane through nostalgic songs.

Project Chairman Marcius Alec Dollentas closed the event by emphasizing the role of memories and emotions in building connections between brands and consumers, ultimately fostering lasting customer loyalty.

Photos by: Aleeyah Pangandaman

Because She Can: Empowering Women Through Preventive Healthcare
By: Jhazmine Faith Yap

Merck Sharp, & Dohme (MSD) successfully held an event entitled, “Because She Can: Preventive Health for a Thriving Future — A Women’s Health Roundtable” to encourage women to prioritize preventive healthcare and increase awareness of cervical cancer prevention at Common Ground, Rockwell, on June 9.

Speakers included content creator and body positivity advocate Ayn Bernos, former Miss Universe Philippines MJ Lastimosa, Miss Philippine Earth 2025 Joy Barcoma, and OB-GYN Dr. Ada Angela Cabrera an cervical cancer prevention advocate.

Dr. Cabrera emphasized that Human Papillomavirus (HPV) is the primary cause of cervical cancer, and remains the second most common cancer among women in the Philippines, which affects both women and men.

Early detection, regular screening, and vaccination were highlighted as key measures in reducing cervical cancer risk, while addressing factors that challenge women to seek medical care, as well as the need to normalize conversations about women’s reproductive health.

The event concluded with a call for stronger awareness of preventive healthcare, emphasizing that women should prioritize their health through informed choices and early action.

Photos by: Leila Malindog

DIWA NG KALAYAAN 🇵🇭🤝

Sa pagdiriwang ng ika-128 Araw ng Kalayaan, ginuginita natin ang kabayanihan ng mga Pilipinong nag-alay ng kanilang buhay para sa ating kasarinlan.

Higit sa pag-alala sa kasaysayan, pinagtitibay nito ang ating pananagutan bilang mamamayan na magkaisa at magtulungan. Sa bayanihan at malasakit sa kapwa, naipapakita natin ang patuloy na pagpapahalaga sa kalayaang ating tinatamasa.

Pagpupugay sa Araw ng Kalayaan! 🇵🇭

Caption by: Nica Benipayo
Layout by: Ian Santos

NU Manila Achieves Excellent May 2026 CPALE Performance
By: Judge David P. Asuncion

National University College of Business and Accountancy (CBA) delivered an impressive performance during the May 2026 Certified Public Accountants Licensure Examination (CPALE) held last May 24 to 26.

As released by the Professional Regulation Commission (PRC), the institution recorded a 61.76% overall performance rate, with 21 out of 34 passers—surpassing the national passing rate of 30.85%.

This result highlights the university's commitment to academic excellence and to producing outstanding accounting professionals.