Equinet Academy

Equinet Academy

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Transforming The Workforce for the Digital Economy since 2013.

OUR MISSION

“To enhance the skills of marketers and impart direct job-related skill sets by providing quality training in Digital Marketing.”

OUR VISION

“To have every business equipped with competent marketing personnel, improving productivity and innovation and reducing marketing costs across all industry sectors in Singapore and the Southeast Asia region, boosting global economy as a result.

16/06/2026

Part 2: What Makes B2B Sales Different?

B2B sales is not just a one-time transaction.

Unlike many general sales interactions, B2B sales is often the start of a longer business relationship.

The key difference is trust.

You are not only trying to win one deal. You are building credibility with a customer that may last beyond one fiscal year, across several years, or even throughout your career.

That is why strong B2B sales requires more than product knowledge. It requires relationship-building, credibility, and a clear understanding of the customer’s business needs.

Learn how to approach B2B sales with structure and confidence in our B2B Corporate Sales course: https://tinyurl.com/z9d7wajd

15/06/2026

We just wrapped up our 3-Hour Intro to Video Editing with DaVinci Resolve Workshop, led by Jerome Siew.

This complimentary session gave participants a clearer understanding of what professional video editing involves beyond simply cutting clips together, covering footage organisation, story flow, pacing, audio awareness, colour consistency, and delivery preparation.

Participants also explored how DaVinci Resolve supports a structured post-production workflow, from Media, Cut and Edit pages to Fairlight, Colour and Deliver.

A big thank you to Jerome Siew for leading such a practical and insightful session.

Interested in going deeper into professional video editing with DaVinci Resolve?

Learn more about the course: https://tinyurl.com/23pb36b2

Photos from Equinet Academy's post 15/06/2026

If your AI results keep coming back generic, the problem may not be the tool.

It may be the way you are guiding it.

Many beginners start using Generative AI tools like ChatGPT, Claude, Gemini, or Copilot, but skip the skill that helps them get better results: Prompt Engineering.

Generative AI creates the output: text, ideas, summaries, drafts, reports, code, and more.

Prompt Engineering is how you guide that output by giving the AI clear instructions on:
✓ Task
✓ Context
✓ Audience
✓ Tone
✓ Format
✓ Constraints

A weak prompt forces AI to guess. A clear prompt gives it direction. That is why two people can use the same AI tool and get very different results.

One knows how to use the tool. The other knows how to direct it.

If you want to use AI more effectively at work, both skills matter. Explore Equinet Academy’s Generative AI and Prompt Engineering Courses.

Prompt Engineering Course: https://tinyurl.com/372z7aeh
Generative AI Course: https://tinyurl.com/be6kkfdt

11/06/2026

Part 1: How Tou Yuen Started in Sales

Tou Yuen’s sales journey did not begin with selling.

It started in customer service, helping customers respond to queries, complaints, and problems.

That foundation shaped how he sees sales today.

Sales is not just about pushing a product or closing a deal. At its core, it is about understanding people, solving problems, and building relationships over time.

After more than 30 years in the field, Tou Yuen shares why the human side of sales still matters.

Learn practical B2B sales approaches in our B2B Corporate Sales course: https://tinyurl.com/mr392cad

Photos from Equinet Academy's post 09/06/2026

What do cybersecurity roles actually pay in Singapore in 2026?

Based on current salary benchmarks, cybersecurity roles in Singapore can range from around $4,000/month at entry level to $20,000+/month for senior and leadership roles.

But salary growth is not just about years of experience.

The biggest pay boosters usually come from:

✓ Recognised certifications such as CISSP or OSCP
✓ Cloud security skills across AWS, Azure or GCP
✓ Programming and automation skills such as Python
✓ Industry exposure in finance, banking, healthcare or government
✓ Hands-on experience solving real security problems

What matters less?

Collecting multiple entry-level certifications without practical experience.

In 2026, cybersecurity remains a high-demand field. Robert Walters notes that professionals moving roles can see salary increments of 5–15%, or up to 20% in niche areas such as cybersecurity.

For beginners, the practical path is:

1. Learn the fundamentals
2. Build cyber risk and security awareness
3. Earn recognised credentials
4. Practise through labs, projects and case studies
5. Specialise in areas such as cloud security, GRC, incident response or threat intelligence

Our Cybersecurity Awareness & Essentials course helps professionals build foundational cyber risk assessment skills, understand common threats, and learn how to identify and treat cybersecurity risks in an organisational setting.

Register for the next intake: https://tinyurl.com/5ajkyuup

Data sources: SkillUp.sg, Glassdoor Singapore, JobStreet, Robert Walters Salary Survey 2026, Morgan McKinley Singapore Salary Guide. Salary figures vary by role, company size, industry, experience and certification level.

Photos from Equinet Academy's post 08/06/2026

Knowing your topic does not always mean you will sound confident presenting it.

Many speakers lose impact because of small delivery habits.

✔ They start without a clear point
✔ They speak too fast
✔ They read directly from their slides
✔ They overuse filler words
✔ They end without a clear takeaway

The good news: these are fixable skills.

Public speaking confidence comes from structure, pacing, audience awareness, and repeated practice.

Build confidence in your presentation delivery with Equinet Academy’s Public Speaking Course.

Explore the course and learn how to speak with more clarity, structure, and confidence: https://tinyurl.com/4btxtmxc

Photos from Equinet Academy's post 05/06/2026

Editing is where raw footage becomes a clear story.

But professional editing is not just about cutting clips together. It requires structure, pacing, audio control, colour consistency, and a proper delivery workflow.

Join our complimentary 3-Hour Intro to Video Editing with DaVinci Resolve Workshop, led by Jerome Siew, and learn how professional editors organise footage, interpret scripts, assemble rough cuts, refine pacing, and prepare videos for delivery.

This workshop is suitable for videographers, content creators, marketing professionals, self-taught editors, and learners preparing for a more structured desktop editing workflow.

📍Workshop Details

Date: 10 June 2026
Time: 2:00 PM – 5:00 PM
Venue: 10 Anson Road, #18-24 International Plaza, Singapore 079903
Fee: Complimentary

Reserve your seat today: https://tinyurl.com/2yr4bc9x

Photos from Equinet Academy's post 02/06/2026

Dashboard or report?

They are not the same thing.

A dashboard helps you monitor performance at a glance.
A report helps you explain what happened, why it happened, and what should be done next.

Dashboards are useful for tracking KPIs, spotting trends, and checking performance regularly.

Reports are useful for giving context, summarising findings, investigating issues, and presenting recommendations to stakeholders.

The mistake is using one format for every situation.

If your audience needs quick monitoring, use a dashboard.
If your audience needs explanation and decision support, use a report.

Build practical dashboarding and data visualisation skills with Equinet Academy’s Power BI Course.

Learn more: https://tinyurl.com/yu6fubj2

Photos from Equinet Academy's post 29/05/2026

Everyone talks about AI like it "has a voice." It really doesn't. It just copies whatever you put in front of it, which is why most Claude drafts come back clean and correct and instantly forgettable.

So telling it to "write in our brand voice" gets you nowhere. It has nothing to copy yet.

The fix is to show it. Paste in a few real samples of how you actually write. Ask it to study your tone before drafting a single line. Get it to turn that into a few plain voice rules you can reuse, then give it a clear task and tighten it over a round or two.

Examples, then analysis, then rules, then a real brief, then feedback. That's the whole thing.

Put in that bit of upfront effort and Claude finally sounds like your brand instead of every other AI post in the feed. Skip it and you're stuck rewriting every draft yourself.

If you'd rather learn this properly, our hands-on Generative AI course covers it, across ChatGPT, Gemini, and Claude.

Tap the link in bio to learn more about the course.

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Telephone

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10 Anson Road #18-24 International Plaza
Singapore
079903

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00