CMMU Center for Research on Sustainable Leadership

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📢 CMMU Sustainability Research Shakes Up Global Sustainability Agenda, Setting Future Course at Stockholm School of Economics

BANGKOK, THAILAND (June 20, 2026) – The College of Management, Mahidol University (CMMU) has reinforced its status as a world-class hub for corporate sustainability. Its Corporate Sustainability Mindset model has been prominently featured as a foundational pillar for future research in a doctoral dissertation at the prestigious Stockholm School of Economics (SSE) in Sweden.

The PhD dissertation, titled "Procurement for Social Sustainability: Manoeuvring Tensions and Enabling Systemic Interventions in Supply Networks" by Dr. Sven-Anders Stegare (2026), investigates deep structural failures in supply systems, such as labor exploitation and modern slavery. To address how global managers make choices when facing immense commercial pressures and limited corporate control, the SSE study points directly to the pioneering work in 2025 of CMMU's Nitith Wattanaphak, Mahidol University Doctoral Research Fellow, and his advisor Sooksan Kantabutra. The SSE study highlights CMMU's research as the essential roadmap for decoding the normative and ethical dimensions of global supply chains. It advocates utilizing the CMMU framework to explore how an individual's sustainability mindset influences complex, high-stakes decision-making.

Integrating Psychology with Supply Chain Management, the CMMU scholars provide the global academic community with a comprehensive definition and structural model for this cognitive shift. They define a corporate sustainability mindset as an individual's cognitive and emotional alignment with sustainability ideologies, which directly reflects their intrinsic values, beliefs, attitudes, and behaviors concerning the well-being of all. Crucially, the CMMU model points out that developing this mindset requires a deep systems perspective and relies heavily on Transformative Learning rather than simple operational checklists. It tracks how deep psychological shifts translate into concrete, measurable behavioral actions within complex organizational settings.

"Being cited as a future blueprint by an institution as elite as SSE is an immense honor that validates our college's global vision," said Assoc. Prof. Dr. Prattana Punnakitikashem, Dean of CMMU. "This recognition proves that CMMU sustainability research is evidently making an impact at top institutions around the world. Our research into sustainable development models does not merely catalog past trends—it actively shapes where the global scientific community is heading next."

Adding to the Dean, "traditional supply chain tools like audits are no longer enough to stop labor exploitation and the like," stated Nitith Wattanaphak, co-developer of the model and Doctoral Research Fellow at the CMMU Center for Research on Sustainable Leadership. "Real change happens when organizations cultivate an inner ethical framework. Our model focuses on how a sustainability mindset guides managers when control is low but stakes are high. We are deeply honored that the elite Stockholm School of Economics recognizes this cognitive shift as the next frontier for sustainable procurement."

In the meantime, the CMMU scholars are actively testing and validating this model on the ground in Thailand. By gathering empirical evidence from diverse Thai business environments and supply networks, this ongoing research will provide actionable strategies that improve corporate responsibility and sustainability. Since global supply chains are deeply interconnected, the insights and localized findings generated from this trial will ultimately benefit the entire world, offering an adaptable framework for global corporate environments.

By bridging macro-level supply chain management with micro-level ethical mindsets, CMMU's sustainability research provides a practical lifeline for international corporations struggling with modern regulatory compliance and corporate social responsibility (CSR) failures. This international milestone cements CMMU's ongoing mission to deliver actionable management insights that champion social equity, environmental health, and long-term economic durability on the global stage.

For the SSE PhD dissertation, click here: https://research.hhs.se/esploro/outputs/doctoral/Procurement-for-Social-Sustainability-Manoeuvring-tensions/991001696599406056?institution=46SSOE_INST

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

FOR IMMEDIATE RELEASE
📢 Groundbreaking Supply Chain Resilience Study Achieves Elite 93rd Citation Percentile Months After Publication

BANGKOK, THAILAND — A landmark study pioneering global logistics theory has achieved explosive academic impact shortly after its publication in the peer-reviewed journal Sustainability.

The research, titled "Towards a Theory of Supply Chain Resilience: An Integrative Review," has officially surged into the 93rd percentile of global academic citations within its field, according to the latest Scopus metrics tracking database. In addition to its elite percentile ranking, the article has registered a Field-Weighted Citation Impact (FWCI) of 1.45. This means the paper is being cited 45% more frequently than the global average for comparable research in the exact same subject field. Reaching these high-tier benchmarks in a tight temporal window underscores the urgent importance and scientific novelty of the study's findings amid an era of highly volatile global commerce, climate disruption, and geopolitical shifts.

🎤 "Supply Chain Resilience is no longer just a tactical advantage; it is a fundamental requirement for building a sustainable future," stated Professor Sooksan Kantabutra of the CMMU Center for Research on Sustainable Leadership. "This research provides a 'covering-law' framework that managers can use to guide decision-making, ensuring their supply chains are robust enough to withstand global crises while staying committed to the well-being of all stakeholders.

Co-authored by a distinguished research team—Piyarat Suthumdilok, Suthep Nimsai, Prattana Punnakitikashem, and Sooksan Kantabutra—from the CMMU Center for Research on Sustainable Leadership (CRSL) at Mahidol University, the review directly addresses critical cracks in global commercial operations.The study leverages General Systems Theory (GST) to unify fragmented academic literature into a definitive, actionable framework. It identifies the core human, institutional, and socioeconomic inputs necessary to transition supply networks from reactive, fragile models into highly adaptive, structurally resilient systems.

For the report, click here: https://doi.org/10.3390/su18052497

📢 FOR IMMEDIATE RELEASE
CMMU Sustainable Consumption Research Anchors New Duke University Fast Fashion Simulation

BANGKOK, THAILAND (June 12, 2026) – The College of Management, Mahidol University (CMMU) is pleased to announce a significant milestone in global research impact. Groundbreaking sustainable consumption research by its faculty and PhD graduate has been prominently cited and integrated into a major environmental policy study published in the prestigious international journal, Ecological Economics.

The newly published study, titled "Agent-based insight into eco-choices: Simulating the fast fashion shift," is led by researchers Daria Soboleva of Duke University and Angel Sánchez of Universidad Carlos III de Madrid. Featuring a high impact factor of 6.3, Ecological Economics is widely regarded as a premier global venue for peer-reviewed interdisciplinary research.

The 2022 CMMU study by Alfonso Pellegrino, Masato Abe and Randall Shannon, titled "The Dark Side of Social Media: Content Effects on the Relationship Between Materialism and Consumption Behaviors" (published in Frontiers in Psychology), served as a critical theoretical foundation for the Duke-led research team. Utilizing a convenience sample of 400 Thai social media consumers analyzed through structural equation modeling, the CMMU research team investigated how psychological traits interact with digital platforms. The findings proved that materialistic mindsets are significantly triggered by social media intensity, directly accelerating harmful behaviors such as compulsive, conspicuous, and impulse buying. Rather than receiving a passing mention, these specific insights were utilized by the Duke-led research team to justify and calibrate a foundational mathematical parameter within their computer simulation—specifically, the "social media bias factor."

The high-utility simulation employs advanced Agent-Based Modeling (ABM) to map how public opinion can be steered toward sustainable garment choices to mitigate carbon emissions and global textile waste. By incorporating the collaborative insights of Pellegrino, Abe, and Shannon into how digital platform algorithms inadvertently foster overconsumption, the mathematical model successfully simulates real-world feedback loops to predict the effectiveness of social media priming and government interventions.

🎤Assoc. Prof. Dr. Prattana Punnakitikashem, Dean of CMMU, expresses immense pride in this international milestone: "This research dialogue highlights the global relevance and practical application of CMMU's academic contributions. The collaborative work of Assoc. Prof. Dr. Shannon and Dr. Pellegrino of CMMU, and Dr. Abe doesn't just sit on a shelf—it actively provides the structural parameters that top-tier international institutions like Duke University use to model and solve global environmental challenges. We remain deeply committed to delivering transformative learning and high-impact scholarship that drives real-world sustainability."

Dr. Shannon has been an influential figure in consumer behavior, cross-cultural marketing, and sustainable consumption for over two decades at CMMU, consistently bridging the gap between rigorous data analysis and macro-marketing problems.

🎯 CMMU Tips for Marketing Managers
📌 Marketing managers should prioritize driving active platform engagement by shifting digital strategies toward interactive elements like reviews, shares, and comments, as high social media intensity is a much stronger predictor of consumer buying behavior than a user merely enjoying an advertisement.
📌 E-commerce brands must continue leveraging heavily customized retargeting ads, tailored product photos, and exclusive price discounts to effectively activate external triggers that prompt impulse and status-driven purchases.
📌 Corporate strategists must navigate growing consumer skepticism by building authentic transparency into their promotional campaigns, while proactively preparing for stricter platform regulations regarding algorithmic targeting and user safeguards.

Interested in studying for a Master's degree with us, check out our MM programs below.
📍 International
https://apply.cm.mahidol.ac.th/web/programs/master-degree/ip
📍 Thai
https://apply.cm.mahidol.ac.th/web/programs/master-degree/th

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

IMMEDIATE RELEASE
📢 Mahidol University's Strategic Vision Theory Applied by Harvard Medical School to Combat Clinician Burnout

BANGKOK, THAILAND — The College of Management, Mahidol University (CMMU) is pleased to announce that its pioneering corporate vision theory has been featured as a foundational pillar in a recent landmark faculty development study by scholars from Harvard Medical School in Boston. The report, titled "Positive Psychology: A Catalyst for Strengthening Faculty Development," has been published in the global medical education journal, The Clinical Teacher. Authored by Harvard Medical School faculty development leaders Ryan E. Nelson, Ritika S. Parris, and Huma Farid, the study cross-applies CMMU's vision study in 2010, that tested the strategic vision theory in businesses across three different continents, to address clinician-educator well-being and workforce exhaustion.

Originated at CMMU, the internationally recognized Mahidol Theory of Strategic Vision asserts that effective vision statements contain seven attributes that help to facilitate the formation of a shared vision. The theory has been used to inform the development of numerous studies, and policies and practices around the world. At Harvard Medical School, the theory has been used as part of developing an approach to faculty development. According to the study, a faculty member has to create an overall professional vision statement that encapsulates his/her career aspirations.

🎤 Commenting on the cross-disciplinary application of the theory by Harvard, Assoc. Prof. Dr. Sooksan Kantabutra of CMMU shared: "I am deeply humbled and delighted to see our vision framework utilized by esteemed colleagues at Harvard Medical School. When we originally analyzed what makes vision statements truly resonate, our focus was on sustainable corporate performance and organizational leadership. Seeing these same structural attributes pivot into medical education to directly alleviate clinician burnout is incredibly rewarding. It validates the core philosophy of our research at CMMU: a truly robust, sustainability management theory must be a practical one. I hope this integration continues to empower healthcare educators worldwide to navigate their demanding roles with renewed purpose, clarity, and personal fulfillment."

🎤 Highlighting the international significance of this achievement for the university's global standing, Assoc. Prof. Dr. Vichita Ractham, the Vice President for Corporate Communication and Branding at Mahidol University shared: "This high-profile recognition from Harvard Medical School scholars marks a defining moment in the global expansion of the Mahidol University brand. As a leading research institution in Asia, our strategic goal is to export impactful, innovative intellectual property that changes lives worldwide. Having a core management theory generated here in Thailand adopted by an elite, global top-tier medical institution proves that Mahidol’s research is universally valuable, boundary-breaking, and globally competitive. It reinforces our international brand identity as a global powerhouse of knowledge that bridges corporate strategy with healthcare excellence."

🎤 Expressing pride in this international milestone, Assoc. Prof. Dr. Prattana Punnakitikashem, the Dean of CMMU, stated: "We are profoundly honored and incredibly proud to see our pioneering work on strategic vision cited and utilized by faculty development leaders at Harvard Medical School, particularly for CMMU as Thailand's pioneer in Master's program in management & strategy. This recognition by one of the world's most prestigious medical institutions is a monumental testament to the caliber of research generated here at CMMU. True to our guiding ethos that 'a good theory must be a practical theory,' our work has successfully transcended the corporate boardroom to protect and empower frontline medical educators. Seeing our research serve as a catalyst for well-being and professional flourishing on a global stage reinforces CMMU's mission to drive sustainable leadership and meaningful social impact worldwide."

🎤 Since 2004, students at CMMU have been equipped with this strategic vision framework to ensure the longevity of their organization. As Ms. Chatchada Vongkrajang, Country Manager of Siemens Healthineers and a current Master of Management student, stated "studying the vision framework at CMMU completely redefined how I lead as a Country Manager. In a fast-paced multinational environment, a leadership vision cannot just be a beautiful slogan on a wall; it must be a strategic filter. Applying the vision attributes of abstractness, conciseness and future orientation has allowed me to cut through operational noise, align diverse teams, support my people to innovate, and keep our organization focused on long-term sustainability. Seeing Harvard Medical School cross-apply this exact framework to help medical professionals navigate their own professional demands proves what we as students and alumni have always known: CMMU equips you with world-class, universally effective leadership tools."

For the Harvard report, click here: https://doi.org/10.1111/tct.70193

Interested in studying for a Master's degree with us, check out our MM programs below.
📍 International
https://apply.cm.mahidol.ac.th/web/programs/master-degree/ip
📍 Thai
https://apply.cm.mahidol.ac.th/web/programs/master-degree/th

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

FOR IMMEDIATE RELEASE
📢 CMMU Sustainability Research Drives Global EV Research in Latest North Carolina-Led International Vehicle-to-Grid Study

BANGKOK, THAILAND — The College of Management, Mahidol University (CMMU) is pleased to announce that foundational research by its faculty Trin Thananusak, Prattana Punnakitikashem, Boonying Kongarchapatara and a colleague from the Thai Office of the Civil Service Commission Sitthichai Tanthasith, has served as a cornerstone for a new, major international study on sustainable urban mobility. The global research project, led by researchers from the University of North Carolina at Chapel Hill (UNC) and colleagues from King Mongkut’s University of Technology Thonburi and Kasetsart University, directly utilized data and frameworks established by CMMU's research team to map out the future of Vehicle-to-Grid (V2G) technology in Southeast Asia.

Led by Asst. Prof. Dr. Trin Thananusak, CMMU Vice Dean for Research, the CMMU research analyzed the structural factors affecting the adoption of electric vehicles in Thailand. The study provided the academic community with a first-of-its-kind comprehensive mapping of the Thai EV landscape. By conducting deep operational tracking of pioneering charging network players, the CMMU research successfully isolated critical grid bottlenecks:
📍 The "Wait-and-See" Dilemma: Highlighting how early operators faced crippling financial risks due to high upfront utility demand charges and low initial user volumes.
📍 Baseline Infrastructure Costing: Establishing the early capital expenditure barriers that commercial networks encountered during the initial 2015–2020 national rollouts.

Published in the international journal Transportation Research Part D, the latest UNC-led study explores the financial and environmental breakthroughs possible by integrating carsharing fleets into the metropolitan electricity grid. To build their predictive economic models and simulate the infrastructure cost of charging networks, the international research team relied heavily on CMMU's landmark 2021 industrial assessment, “The development of electric vehicle charging stations in Thailand: policies, players, and key issues (2015–2020)”. The CMMU research’s early tracking of infrastructure bottlenecks and initial hardware cost evaluations provided the critical real-world baseline that allowed the 2026 international model to succeed. By anchoring their calculations in the proven Thai market data, the UNC led research team successfully demonstrated that optimized, shared V2G infrastructure can slash required discharge tariffs to highly competitive rates.

"This research dialogue highlights the global impact and evergreen relevance of CMMU’s academic output," said Assoc. Prof. Dr. Prattana Punnakitikashem, CMMU Dean and the corresponding author of the cited study. "Insights of Asst. Prof. Dr. Trin Thananusak and team into the early roadblocks of Thai EV infrastructure are now actively helping top-tier international institutions design the smart grids of tomorrow. This milestone emphasizes CMMU’s vital role in bridging domestic industrial realities with global engineering solutions to accelerate the green energy transition."

Adding to the Dean, the integration of Dr. Thananusak and team's localized market expertise into an advanced stochastic simulation framework establishes a new benchmark for multi-disciplinary climate research, proving that sustainability policy development requires deeply rooted regional data, stated Assoc. Prof. Dr. Sooksan Kantabutra of CMMU Center for Research on Sustainable Leadership. "We remains committed to fostering high-impact sustainability research that empowers local businesses, shapes national energy strategy, and commands attention on the global academic stage."

For the new UNC-led report, click here: https://doi.org/10.1016/j.trd.2026.105249

Interested in joining our top-team researchers, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th

FOR IMMEDIATE RELEASE
📢 New Study Reveals How Embedding Sustainability Values in Organizational Culture Drives Supply Chain Resilience

BANGKOK, THAILAND — The Center for Research on Sustainable Leadership (CRSL) at the College of Management, Mahidol University (CMMU) has announced the publication of a groundbreaking study that provides a new framework for addressing complex sustainability challenges in global logistics and supply chains. Published today in the international journal Sustainability, the study introduces the Value-Driven Sustainable Supply Chain Management (VSSCM) framework, moving beyond traditional regulatory compliance toward long-term corporate value creation.

The CRSL research, authored by Phatcharika Naunthong, Suthep Nimsai, Prattana Punnakitikashem, and Sooksan Kantabutra, addresses a critical theoretical gap. While many organizations attempt to adopt sustainable supply chain management due to regulatory pressures, these actions are often temporary and vulnerable to changing laws and conflicting stakeholder demands. To solve these "wicked" sustainability problems, the CMMU research team integrated General Systems Theory with the innovative Mindsponge Framework. The resulting VSSCM framework explains how sustainability assumptions filter into core organizational values, cultivate a sustainable mindset among internal and external stakeholders, and manifest as practical operational routines.

"True organizational resilience cannot be mandated by policy alone; it must be deeply cultivated within a company's internal mindset and values. By embedding these sustainability core assumptions directly into daily operational logic, organizations don't just protect themselves against global volatility—they actively transform compliance costs into long-term multi-stakeholder value.", said Assoc. Prof. Dr. Prattana Punnakitikashem, CMMU Dean and a co-investigator of the study.

Adding to the sentiment, "Sustainable supply chains are inherently open, living systems. When a leadership team truly embeds sustainability values into corporate culture, it fundamentally alters how stakeholders process information. This deep cognitive shift is what unlocks the dynamic adaptive and buffering capabilities required to thrive amidst the systemic shocks of the 21st century.", said Assoc. Prof. Dr. Sooksan Kantabutra of CMMU.

"Many existing frameworks evaluate supply chains using static dimensions of the Triple Bottom Line—economic, environmental, and social performance," said Asst. Prof. Dr. Suthep Nimsai, CMMU Deputy Dean of Academic Programs & Academic Affairs and the corresponding author of the study. "Our framework approaches the supply chain as an open system, showing exactly how deeply embedded cultural values translate into dynamic adaptive and buffering capabilities. These capabilities enable firms to remain resilient and absorb external shocks, such as climate disruptions or resource scarcity, without interrupting core operations."

🎯 The study outlines five core sustainable supply chain practices that systematically build these adaptive capacities:
📍 Ethical Sourcing: Building collaborative supplier relationships to monitor risks and enforce environmental and social standards.
📍 Green Production: Utilizing digital technologies and process innovation to minimize resource consumption and waste.
📍 Sustainable Warehousing: Optimizing spatial management and inventory data tracking to reduce unnecessary overhead.
📍 Sustainable Logistics: Routing optimization and carbon footprint tracking for forward and reverse logistics.
📍 Responsible Waste Management: Implementing circular economy principles to repurpose and minimize waste materials across all stages.

"Operationalizing sustainability means bridging the gap between high-level organizational philosophy and daily floor routines. Our data demonstrates that when five core practices—ethical sourcing, green production, smart warehousing, optimized logistics, and circular waste systems—are unified under shared core values, they form an unbreakable feedback loop that consistently delivers on the Triple Bottom Line", stated Phatcharika Naunthong, Mahidol Doctoral Research Fellow at CRSL.

The VSSCM framework demonstrates that when these five practices are successfully managed, they yield positive Triple Bottom Line outputs, which directly enhance long-term stakeholder satisfaction, community well-being, and brand equity. A continuous feedback loop ensures that performance outcomes are reviewed to constantly update the organization's sustainability beliefs in response to real-world context changes.

The authors highlight immediate practical applications for high-impact sectors, such as the fast fashion industry—combating overproduction and greenwashing—and multi-tier agrifood supply chains navigating stringent international compliance standards, like the EU Deforestation Regulation (EUDR). See the graphic below.

For the full report, click here: https://www.mdpi.com/2071-1050/18/11/5496

IMMEDIATE RELEASE
📢 Latest Review of Global Literature on Educational Research

The CMMU Center for Research on Sustainable Leadership is pleased to share our newly published study in Education Assessment, Evaluation and Accountability (Scopus/SCImago Q1), titled “Taming the Wild West: A Systematic Review and Evaluation of Bibliometric Reviews of Educational Research” by Prof. Dr. Philip Hallinger and Drs. David K. Narong.

The study systematically reviewed a large body of bibliometric reviews published in Scopus-indexed journals through 2024. The findings indicate a remarkable surge in the publication of bibliometric reviews, particularly since 2020. The study further highlights the growing contribution of scholars from emerging economies, reflecting the increasing democratization of global knowledge production.

While the expansion of bibliometric research highlights the accessibility and popularity of these methods, the study also identifies several important concerns, including inconsistent methodological rigor, duplication of studies, and limited theoretical and conceptual advancement in many reviews.

In response, the study proposes practical guidelines for conducting and reporting bibliometric research, as well as evaluation rubrics to support editors and reviewers in assessing research quality and rigor, contributing to improving the quality, transparency, and scholarly impact of future bibliometric review studies.

For the report, click here: https://doi.org/10.1007/s11092-026-09492-1

FOR IMMEDIATE RELEASE
📢 Mahidol University’s Theory of Organizational Resilience Applied to Study Post-Pandemic Remote Teams at Harvard

BANGKOK, THAILAND — The College of Management, Mahidol University (CMMU) is pleased to announce a significant milestone in global academic advancement. An organizational resilience framework originally pioneered and developed by Mahidol University scholars has been successfully applied by a collaborative international research initiative, led by researchers at Harvard University. The theory has been utilized to analyze and address the profound psychological effects of remote and hybrid work environments in the post-pandemic era.

The breakthrough study, titled "The Power of Purpose: How Organizational Purpose Strength Enhances Social Well-Being Within Work Teams," has recently been published in Business Strategy & Development. The research team—consisting of scholars from the Sustainability and Health Initiative at the Harvard Institute for Quantitative Social Science, alongside international partners from Spain and Colombia—leveraged the foundational elements of the Mahidol University organizational resilience framework by framing social well-being as a core driver of an organization's capacity to adapt and survive during major disruptions. It positions the two-way flow of social support—receiving support (sense of belonging) and giving support (collaborative behaviors)—as vital elements that alleviate psychological strain, preserve mental health, and enhance overall organizational resilience during challenging times.

Originated at CMMU, the Mahidol theory treats an organization as a self-regulating and proactive system capable of renewal during crises with feedback loop between the organization and its environment. It emphasizes that resilience is not merely about surviving a crisis but is a proactive organizational capacity for continuous renewal. Distinctively, the theory integrates organizational resilience with an organization's day-to-day sustainability practices, proposing that these day-to-day practices build the capabilities needed to face future challenges. Students at CMMU have learned to apply this framework to ensure genuine sustainability of their organizations.

Highlighting the international significance of this achievement, Assoc. Prof. Dr. Vichita Ractham, Vice President for Corporate Communication and Branding at Mahidol University, shared her perspective on the impact of this cross-border integration:
🎤 "This research dialogue underscores Mahidol University's evolving role as a creator of globally impactful knowledge. Seeing our institution’s academic theories actively applied by a premier institution like Harvard University validates the rigor and universal relevance of our research. We are not just contributing to the local community, but shaping global solutions for workplace well-being, raising the profile of Thai higher education on the world stage."

🎤 "This application by one of the world's preeminent research institutions demonstrates that the corporate sustainability and resilience models we build at CMMU hold universal value. This is not the first time Harvard scholars apply our frameworks. Several units within Harvard have utilized our frameworks, including the Harvard Medical School," stated Assoc. Prof. Dr. Prattana Punnakitikashem, the Dean of CMMU. "Seeing our theoretical framework used to protect workforce well-being at a global level highlights the real-world impact of our academic output."

🎤 Adding to the sentiment, Dr. Nuttasorn Ketprapakorn, CMMU PhD graduate and the co-developer of the theory, stated "The scaling of this framework into global research validates years of meticulous theoretical integration at CMMU. Our research has consistently proven that organizational systems built on shared vision and adaptive core values act as functional buffers against disruption. This Harvard study demonstrates that whether a team is operating locally or managing remote work halfway across the globe, the foundational truths of corporate sustainability remain universally true."

Building a theory essentially means systematically creating new knowledge in response to emerging problems with no solution before, such as the sustainability problems. Doctoral students at CMMU have been equipped with skills and knowledge to build a theory. In other words, they graduate with new knowledge that is not available before in response to the existing workplace problems.

For the Harvard report, click here: https://doi.org/10.1002/bsd2.70216

Interested in joining our PhD programs, check out below.
📍 PhD in Management
https://www.cm.mahidol.ac.th/phdinmg/
📍 PhD in Sustainable Leadership
https://www.cm.mahidol.ac.th/phdinsl/

Media Contact:
Sooksan Kantabutra, PhD
CMMU Center for Research on Sustainable Leadership
College of Management, Mahidol University
sooksan.kan @ mahidol.ac.th