American Floral Endowment (AFE)

The countdown is on! There’s still time to R.I.S.E. to Support and make a difference with AFE.

Your contribution will help us continue to provide the floral industry with vital research, internships, scholarships, and education.

Make your tax-deductible donation today at: https://endowment.org/rise2026

Don’t miss today’s webinar!

Dr. Josh Henry with Ball Seed Company will be discussing practical tips for mum production challenges. He will cover a wide range of topics, from propagation all the way to shipping. Join us at 1pm EST to gain insight into how to lower your shrink and raise your profit margin.
Thank you to Ball Seed Company for sponsoring this webinar.

Register here: https://endowment.org/growpro/

We are a proud sponsor of Fun ‘N Sun 2026—a premier event bringing together the floral industry’s top professionals.

We’re excited to support an experience that fosters connection, innovation, and growth across the entire floral supply chain.

Join us in Pasadena this August 5-8!

🔗 Learn more: https://www.cafgs.org/fns2026

Today, we’re celebrating the father-figures who teach us, support us, and lift us up. Wishing a very Happy Father’s Day to all the amazing dads out there!

The research funding application window is open!

Submit your proposal by August 1st and take advantage of this opportunity to contribute to the future of the floral industry. Collaborating with floricultural researchers nationwide, we are dedicated to supporting research that tackles the industry's greatest challenges head-on. Together, we can drive the industry forward!

Submit your proposal here:https://endowment.org/apply/research

Today we want to send Amy and Greg Royer a huge thank you for their Diamond Sponsorship of our R.I.S.E. to Support 2026 campaign! We are incredibly grateful for your support as we continue providing resources and programs that uplift the floral industry.

Learn more about this year’s campaign, view our full list of sponsors, and make a donation at: endowment.org/rise2026

Have you heard of our Young Professionals Council (YPC)? Gain professional development and give back to our industry at the same time by joining the YPC, and being an ambassador for floral and AFE programs!

Learn more at endowment.org/YPC. Free to join!

When you contribute to R.I.S.E., you are helping AFE to continue providing the floral industry with vital research, internships, scholarships, and education.

Make your tax-deductible donation today at: https://endowment.org/rise2026

Join us in congratulating our 2026 Paul Ecke, Jr. and Altman Family scholarship recipients: Emily Eldridge, Luke Finn, and Tatiana Osorio Montoya, at NC State University; Charlie Smith, at Michigan State University; and Rajesh Vavilapalli, at the University of Georgia.

Read more here: https://endowment.org/news/2026-ecke-altman

Sustainability in the floral industry can be about more than conserving resources and reducing waste. It’s also a powerful way to build meaningful community connections and deepen customer loyalty.

Join us in one week on June 24th at 1pm EST as Jennie Love Love 'n Fresh Flowers, Kelly Shore Petals by the Shore - Wedding & Event Floral Designs, and Eileen Taylor The Flower Shuttle discuss finding creative ways to make a difference through flowers. Come for ideas and leave inspired to try something new in your own floral business.

Register here: https://sustainabloom.org/news/creative-ways-to-build-community-around-sustainability