Floral Marketing Fund

Father's Day is coming up! This Sunday, bring some bright joy into Dad's day with flowers.

Holidays are the perfect reason to send flowers! Celebrate Red Rose Day by sending a beautiful bouquet to someone you love.

We are proud to announce the launch of our newly redesigned website!

Scroll through to learn more about us and how our consumer insights can help you sell more flowers. While you’re there, take a look at the marketing materials, consumer research, webinars, and articles that aim to inform and aid all segments of the floral industry in gaining traction and customers.

Explore our new website: https://floralmarketingfund.org/

Wondering how to better connect with your Gen Z customers? Our latest research study covers insights on how you can better serve this growing market.

Completed by the Lab for the Assessment and Promotion of Physical Activity and Health (APPAH) at Colorado State University State University, this research offers a detailed look at the expectations and behaviors of one of the up-and-coming consumer groups in today’s market.

We are grateful for the support of our co-sponsors, CalFlowers and FTD Flowers who helped make this valuable research possible.

Download the full report, explore the data, and watch the key findings webinar here:
https://floralmarketingfund.org/product/catering-to-generation-z-consumers/

June is Pride Month! It’s a perfect time to celebrate love with some bold, beautiful flowers.

Floriexpo is underway and we're thrilled to be here in Florida, networking and making connections with other floral industry members and experts.

Are you attending this year? Let us know in the comments!

Starts tomorrow! We are a proud presenter at the Floriexpo 2026 Floral Bootcamp. Join Jackie Lacey, as he shares insights into the priorities for the Gen Z consumer.

Learn more about session times and register here: https://www.floriexpo.com/floral-bootcamp/

What kind of flowers does Gen Z love most?

According to new research from FMF, younger consumers are looking for flowers that feel personal, colorful, fresh, and meaningful. You can also check out their favorites in the graphic!

Social media plays a big role in inspiring purchases, but Gen Z still likes shopping in person so they can see and smell flowers before bringing them home.

Full report: https://floralmarketingfund.org/product/catering-to-generation-z-consumers/

In case you missed our latest webinar, it’s now available to view on demand. Don’t miss out on this opportunity to gain valuable insights from Dr. Kaigang Li Colorado State University and Ryan Freeman with Strider.

Watch here: https://www.youtube.com/watch?v=MSZgaVzQsv4

FMF is a proud presenter at the Foriexpo 2026 Floral Bootcamp. Join Jackie Lacey, as he shares insights into the priorities for the Gen Z consumer.

Learn more about session times and register for the May 27 - 29 Floriexpo here: https://www.floriexpo.com/floral-bootcamp/