Fashion Marketing

FASHION MARKETERS in the Business of Fashion Media Studio class built CREATOR’S CIRCLE this semester, a magazine shaped through visual content and strong narrative where culture, fashion, and lifestyle come together to speak to Gen Z.

Congratulations to an amazing team.

“Where Creativity Meets Business of Fashion”
Fashion Marketing at Woodbury University is built on a mission to develop the next generation of creative-business marketers through real collaboration. Our students gain hands-on experience, explore interdisciplinary thinking across design and business, and strengthen the analytical, strategy-driven skills today’s brands demand. Housed within one of the nation’s few AACSB-accredited business programs supporting Fashion Marketing, Woodbury University prepares talent to lead where creativity and commerce meet.

Fashion, Film & Storytelling in Action

Who is joining us to meet the iconic costume designer Mona May, the creative force behind Clueless and author of The Fashion of Clueless?

Join us at Annabelle’s Book Club LA on Saturday, November 8, from 2:00 to 4:00 PM for a book signing, behind-the-scenes insights, and a Clueless-inspired costume contest.
Location: 12200 Ventura Boulevard, Studio City
RSVP: annabellesbookclubla.com/event

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Why this matters for fashion marketers
Clueless did more than showcase clothing; it built a cultural brand. Through character styling and visual storytelling, Mona May demonstrated how fashion communicates identity, aspiration, and emotional connection—the same principles that drive successful fashion marketing today.

This event is valuable for anyone interested in fashion branding, consumer psychology, and how costume design shapes audience perception.

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Come dressed to impress and experience how fashion and storytelling meet marketing innovation.
&Film

An exclusive look inside the top-secret Archive, a vast collection of the late designer’s work and personal items. The discovery of Virgil Abloh’s extensive private archive offers a masterclass in modern brand-building, cultural synthesis, and consumer engagement. Far from just a catalog of products, the 20,000-piece collection details a process-oriented marketing blueprint that turned a personal vision into a global cultural phenomenon.

A look into his CREATIVE PROCESS: The archive reveals Abloh’s meticulous and archival way of working. It includes his college notebooks, design prototypes, and mock-ups, such as a x Prada sneaker concept and sketches for a collection.
Intended for the future: The archive was created to preserve Abloh’s legacy and creative process for future generations. According to his wife, Shannon Abloh, who manages Virgil Abloh Securities, the archive is a way of sharing “not just his work but his spirit, his process, his humanity”.

“Discover Woodbury” Welcome to Fashion Marketing which is proud to be part of the School of Business. Follow our story by reviewing our hashtags or 🙌

Welcome to Fashion Marketing which is proud to be part of the School of Business. Follow our story by reviewing our hashtags or 🙌