book180

Fall 2026 book180 Scholarships are here 💜

We’re offering three scholarships for students ready to start a new creative chapter:

The BLAC Internship Alumni Scholarship
The fourth semester of this amazing partnership 💕Full-tuition support for one aspiring creative from the BLAC Internship Program.
Deadline: August 11, 2026

The Rory & Reece Scholarship
$1,750 for a mom building a new creative career, plus $250 toward Care.com services.
Deadline: August 1, 2026

The About Face Scholarship
$1,500 for a veteran pursuing copywriting or art direction.
Deadline: August 1, 2026

Fall 2026 classes start October 5.
for more information

Free webinar alert 🚨

What It Takes to Get Hired: Portfolios & Skills for Today’s Ad World

Tuesday, June 23 | 7:00–8:30 PM ET

The ad world is shifting fast. Social is leading, brands are collaborating in unexpected ways, and the bar for big ideas is higher than ever.

Join us for a conversation with industry leaders and hiring managers on what actually stands out today, how juniors can stay ahead, and what separates a good portfolio from one that gets you hired.

Featuring:
Christina Chase McDonald — VP Recruiting Director, Leo Burnett Chicago
Melissa Shaheen — Director of Recruiting, McKinney Durham
Christopher Swanson — SVP, Group Creative Director, Edelman LA

Perspectives for creatives, account executives, and anyone trying to break into or grow in advertising.

Register now — link in bio.

Scholarship contest alert!

Thanks to two very generous industry professionals, we have 2 scholarships available for our Pop Culture Engineering 5-Week Workshop.

To apply, like and share this post on your story, then DM us your response to this question by June 18th. We’ll choose the 2 winners based on the best answers!

Scholarship Question:

Choose a recent pop culture moment and a specific brand that you think could align with it. In 200–300 words, describe a campaign the brand could launch in response to the moment and the target demographic it would work for.

Pop Culture Engineering
Meets Thursdays for 5 weeks from 6:30–8:30 PM ET
Class dates: July 16–August 13
Value: $500
Taught by the incredible Juan Diego Guzman Guzman, ECD and Founder of humans2humans.

View more about the workshop here:
https://lnkd.in/gj7En2u9

NYC agency tour was a 10/10. ✨

Got to visit VML, Grey, and Ogilvy, plus catch up with our old friend . Huge thanks to everyone who welcomed us in and gave students a real look behind the scenes.

Also very excited to be partnering with VML for our pitch class this spring. Big things coming. 👀🔥

This was a cool one. book180 left 's Executive Creative Summit inspired and even more hopeful about continuing to foster the next generation of creatives.

One theme came up again and again from incredible industry leaders: adapt faster than disruption. AI is an instrument for storytellers. We have to work toward reaching our flow state. And now, more than ever, we need to mentor junior creatives.

And major bonus was finally meeting IRL!

Thank you for such an insightful conference!

Ditch the boring templates everyone else has and learn how to develop a website that looks and feels unique to YOU.🤩

If you’re wanting to learn how to navigate building a website that works how it should, sign up for our Website Development workshop with Heather Schwartz — Creative Director at Health & Wellness Partners. For five weeks, you’ll learn how to build and launch a portfolio using platforms like Squarespace, and how to structure your site for clarity and impact. This isn’t just a how-to tutorial — you’ll cover the art of a killer homepage, seamless optimization, and project pages that actually tell a story. Beyond the template, you’ll dive into the details that can make your site unique like typography, pacing, and subtle interactions that keep people engaged. If you’re new to building websites, this class will also provide tips in light, practical coding that will help you craft a more custom look without overcomplicating things. After the five weeks, you’ll have a clear direction for your site and the knowledge to bring it all to life!

This workshop is perfect for anyone needing to revamp their personal website or build one from scratch. Link in bio to sign up for Website Development, starting on Friday, July 17th at 6:30pm ET!