Endetail

Coastal living, Southern charm. Two distinct identities that somehow feel like they were made for each other… and this space proves it.

Tommy Bahama's Charleston location brings that signature West Coast ease to one of the South's most storied shopping streets.

Our team collaborated on the fixture and retail design, translating Tommy’s signature blend of sun-soaked vibrance and relaxed luxury into every corner of the space.

From the flow of the floor plan to the smallest display detail, the goal was to create a space that feels easy to move through and easy to stay in.

📍 Tommy Bahama, King Street, Charleston, SC

Curious what thoughtful retail design can do for your space? Let’s start a conversation at endetail.com.

Not all Snapchat experiences disappear after 10 seconds. Some have the power to unlock an entire legacy.

To celebrate 100 years of the Art Deco movement, Louis Vuitton transformed LV Dream -- an immersive cultural exhibition space in Paris, France -- into a journey through the brand’s history.

Across eight rooms, visitors can explore more than 200 heritage objects from archival pieces and historic trunks to stories from the brand’s past, all guided by audio. But the most engaging part of the experience lives in Snapchat AR.

Guests can scan codes throughout the exhibit to unlock hidden experiences such as archival family portraits, a 3D recreation of the original 1925 Paris Expo, and iconic trunks brought to life from every angle.

This is the kind of digital storytelling we love: where physical and digital blend so seamlessly you stop noticing where one ends and the other begins. Best of all, when brands become this experiential, consumers spread the word in a snap!

Read more about the LV Dream experience and book a tour at https://eu.louisvuitton.com/eng-e1/magazine/articles/lv-dream -exhibition.

By day, it’s a garden. By night, it’s a stage.

Meet Suparnin in Guangzhou, China, the restaurant that won Best Overall at the 2025 Restaurant & Bar Design Awards (the world’s most prestigious hospitality design competition).

But what makes this project award winning is how the space changes. Designed by RMA, the restaurant shifts from a bright, open dining space during the day into something theatrical at night.

An open-concept kitchen, sculpted banquettes, rotating panels, and layered lighting create an atmosphere that shifts from airy dining room to moody bar.

This is a trend we believe is here to stay - some of the most interesting hospitality spaces right now aren’t built around a single experience, especially as retail, dining, entertainment, and hospitality overlap more and more.

Retail. Dining. Hospitality. The lines keep blurring, and some of the most exciting work is happening right at the intersection.

Read more about this stellar space at https://www.tatlerasia.com/homes/architecture-design/stunning-dining-spaces-restaurant-bar-design-awards-2025.

Photos via Tatlerasia.com and .

Stranger Things have definitely happened in retail… but Netflix House may be the most interesting one yet.

In late 2025, Netflix transformed 100,000 square feet of former department store space into an entertainment universe. With two locations at King of Prussia Mall in Pennsylvania and Galleria Dallas in Texas, this space is a permanent entertainment destination built around the power of story-telling and fan engagement. (Netflix recently announced a third location is planned for Las Vegas in 2027!)

From immersive game rooms and themed food experiences to VR, mini golf, exclusive merchandise, and screening theaters, every element is designed to pull visitors deeper into the worlds they already know and love. Even more importantly, the experiences rotate and evolve regularly, giving fans a reason to come back and reconnect again and again.

What’s interesting is so much more than the experience itself, it’s what it says about where retail is headed.

Netflix has reimagined a traditional brick and mortar space not simply as a place to sell products, but as a way to keep people engaged with the brand well beyond the screen.

Learn more about the Netflix House experience at https://www.gensler.com/projects/netflix-house.

Photos via Gensler.com.

Here’s how Acne Studios turned its signature pink granite into an entire retail experience at its Tokyo store.

At the brand’s new Aoyama flagship, pink granite runs across nearly everything: the floors, walls, staircases, display fixtures, and even the payment desk. Instead of using granite as an accent, Acne made it the identity of this brick and mortar location.

The three-story space feels open, minimal, and a little unexpected. The concept was turning a building “inside out,” inspired by the raw structure of a garage and the feeling of being both inside and outside at the same time.

Glossy pink seating softens the harder stone surfaces, while custom lighting and sculptural mannequins make the space feel more like an installation than a traditional .

📍 Minami Aoyama, Tokyo, Japan

Photos and information via https://www.wallpaper.com/fashion-beauty/acne-studios-tokyo-flagship-store.

After building a cult following on TikTok, Dossier has officially stepped into brick-and-mortar with its first store in New York’s NoLita neighborhood.

The move marks an important evolution for a digitally native fragrance brand that grew online through accessibility, community, and viral appeal, and is now translating that momentum into a physical retail experience.

Rather than relying on traditional product displays, Dossier designed the space as a fragrance library organized by six scent families, creating a more intuitive and immersive way to explore scent in person. From the minimalist interiors to the scent-testing technology at the entrance, every detail was built to encourage discovery and connection.

As more digitally native brands look beyond e-commerce, Dossier’s flagship is a strong example of how online brands can create meaningful in-store experiences that deepen customer engagement and bring their identity into the physical world.

Photos via fashionista.com.

Read more about Dossier’s flagship at https://fashionista.com/2025/07/dossier-new-york-store-opening.

One thing that stood out at this year’s EuroShop Trade Fair: retail spaces are starting to feel less like stores and more like brand experiences.

From thoughtful lighting and modular displays to immersive customer interactions, the focus is shifting toward environments that feel intentional, adaptable, and memorable.

That’s what excites us most about where retail is headed. The physical store is no longer just a place to sell products. It’s a chance to tell a story people can actually step into.

If you’re ready to create a retail or restaurant space that works as hard as your brand does, let’s build it together → endetail.com.

Read more about this year’s Euroshop trends and takeaways at https://caad-design.com/en/euroshop-2026-5-retail-design-trends.

Photo: Messe Düsseldorf / Tillmann

Disney is redefining brick and mortar as a limited time experience, and the concept is pure magic.

After years of shrinking its physical footprint to fewer than 25 locations across North America, Disney is re-entering brick and mortar with a concept called “Disney Store Limited Time.”

As of May 2026, Disney will open temporary, immersive pop-up destinations with no permanent leases. It’s a deliberate return to the storytelling-first, environment-led experience that made the original Disney Store a cultural must-see!

Here's what makes this worth studying from a retail industry perspective: Disney isn't trying to rebuild what it had. It's reimagining physical retail as an event that you experience, not just visit.

The limited-time model creates urgency. The exclusivity makes showing up the only way to access it. And immersive brick and mortar design delivers emotional impact that a product page can’t.

Sources: Inside the Magic, April 2026 / Laughing Place, May 2026

Learn more at https://insidethemagic.net/2026/04/disney-store-limited-time-return-emd1/.

The best technology in a store is the kind you barely notice. That’s one major thing that ZARA gets right.

At Zara’s flagship at the Mall of the Emirates in Dubai, the technology is quietly shaping the entire experience.

There are no oversized screens fighting for focus or gimmicky digital moments interrupting the space. Instead, the tech is fully embedded into the environment itself.

-Floor-to-ceiling LED panels define zones the way traditional walls once did.
-RFID-enabled fitting room systems recognize your items and direct you to an open room.
-Robotic click-and-collect systems retrieve online orders.
-Mirrored self-checkout stations make purchasing feel effortless.

What would integrated technology look like in your retail space?

Photos and info via invidis.com / graziamagazine.com

Read more at: https://invidis.com/news/2025/12/zara-leading-fast-fashion-with-smart-digital-design/.

An afternoon at Maison diptyque on New Bond Street, London feels less like shopping and more like stepping into someone’s beautifully lived-in world. Like afternoon tea in a cozy British home, every room invites you to slow down, explore, and stay awhile.

Spread across three floors of a Georgian townhouse in Mayfair, the space was designed like the home of a Parisian art lover.

Complete with a fragrance library, bathing salon with a copper tub, candle customization studio, craft table for workshops, and rotating gallery spaces that evolve throughout the year.

Every detail reflects the brand’s world so completely that the customer becomes part of the story the moment they walk through the door.

This is the difference between simply displaying products and designing an experience people want to return to.

In a world where anything can be ordered with a click, the stores that stand out are the ones worth stepping into.

📍 Maison Diptyque, 107 New Bond Street, London

The future of retail isn’t more product. It’s more feeling. Ready to design a space people want to step into? → endetail.com

Learn more when you visit https://www.elledecoration.co.uk/lifestyle-culture/a61956430/diptyque-london-maison/.