Safari Ltd

🎣 Looking for a reel-ly fun way to celebrate National Go Fishing Day? If you aren’t hitting the water to catch the real thing, our Incredible Creatures Large Mouth Bass is the absolute next best option!

Fishing is more than making a big catch, but also about the memories you make. Whether holding a real fishing rod or introducing a little one to the wonders of the deep from your living room floor, it’s all about bonding with the ones you love.
Grab a fish figurine, set up a pretend pond, and Play Your Way ™ ! Tag your favorite fishing buddy below! 👇

Today Gus sat by the water.
A feeling settled over him. Was it yearning?
For what? Excellent question.
Strangely, Gus felt no obligation to have an answer. Instead, he composed a haiku.

Webbed feet, restless heart
A yearning I cannot name
So I honk. It helps.​​​​​​​​​​​​​​​​

Sometimes just wandering and wondering is enough.

Today Gus met a turtle.
At first, Gus was quite annoyed at the turtle’s speed, but he decided to tag along for a bit anyway.
Gus wondered aloud:

“Aren’t you worried about getting somewhere?”

“Not particularly,” said the turtle.

“What about missing out?”

“Missing out on what?”

The turtle had a point.

Gus noticed the turtle wasn’t rushed, nor even a tad overwhelmed. It seemed very peaceful.

Gus began to suspect that letting go of his FOMO was something he needed to pursue.

Tomorrow, Gus becomes unnecessarily poetic.

Day 3 brought Gus a new appreciation for Gramps and gardening.
Gus happened upon a nice tomato during his whimsical wandering.
He hadn’t planned to ponder on gardening today, but one minute turned into several as he considered the progress of a plump tomato with great seriousness while wishing he could chat about it with his Gramps.
Maybe gardening was one of those hobbies that didn’t make sense until suddenly it did.
He made a note to self to take up more Grandpa hobbies.
Gus finally gave the tomato a respectful nod and continued down the path. It was a very promising tomato.

What will Gus come across tomorrow?

Day 2 of Gus wandering and encountering a busybody bee.
The bee was very intrigued by Gus.
The little fella was a bit much, if we’re being honest. He hovered, questioned, and offered several unsolicited opinions.

Gus thought about defending his choice to wander about, but instead, he wished the bee a lovely day and continued on his way.

Gus wasn’t about to let anyone steal his joy. Not every opinion deserves a seat at your picnic table.

Tomorrow, he finds a new appreciation for his grandpa.

NEW IN STOCK 🐌🦀
Slow and steady meets shore-side silly! Our newest Eugy arrivals have landed: the adorable Snail and Crab.
Build, display, collect, or gift these eco-conscious 3D puzzles. They are packed with personality and hands-on fun.
Which one is crawling into your cart first? 👀

This hermit crab toy understood the assignment: bring the book to life.
Books spark curiosity, but hands-on play takes it to the next level!
Find your next book buddies at safariltd.com.
Psst…20% off sitewide sale happening now until June 1st, 2026!
*Excludes Lego, Jellycat, and Gift Cards.

Today, we remember and honor the brave men and women who gave their lives in service to our country. 🇺🇸
As families and friends gather, kids play outside, and summer begins to peek around the corner, we’re especially grateful for the freedoms that make those simple moments possible.
Wishing everyone a meaningful and peaceful Memorial Day. ❤️

🎓🧳 One minute they’re building worlds on the living room floor, and the next minute they’re packing for college.
Whether they’re heading off to become a Tiger, Eagle, Shark, Gator, Panther, or something else totally wild, a Safari Ltd. figurine is a small reminder of home, imagination, and the big adventures ahead. 🐅🦅🦈🐊

Perfect for:
✨ Dorm desk mascots
✨ Graduation gift add-ons
✨ Little pieces of childhood that still make you smile
Because growing up doesn’t mean outgrowing play. ❤️
🎓To the Class of 2026: Safari Ltd. is cheering you on as you head into your next great adventure! Remember to stay curious, stay brave, and never stop playing!

We know you’ve been waiting!!!
Forget sharks for a second…Mosasaurs were some of the top marine predators of the Late Cretaceous oceans. 👀🌊
This fierce new prehistoric marine reptile toy is perfect for:
• dinosaur and prehistoric lovers
• collectors building museum-worthy shelves
• educators bringing earth paleontology to life
• kids turning the bathtub into a full prehistoric ocean ecosystems
From the depths to your shelf, desk, classroom, or sensory table…this new arrival is ready to make waves.