Seagull Technologies

From the Mastering Business Basics podcast:

Sometimes the best way to go about building a business is to listen to the journeys of those who have been through the process and what they have learned along the way. Being an entrepreneur is more than just building a business, but even more so about a state of mind.

Today's guest, Lance Cayko, guides us through his journey and what it means to do it all while maintaining your perspectives of life. It was worth listening to more than once.

You will find this weeks podcast episode at: https://www.buzzsprout.com/admin/2432913/episodes/19332050-learning-life-s-lessions-w-lance-cayko

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How Long Do You Need to Keep Your Tax Returns?

One of the most often questions I get from clients is how long to keep their tax returns and records. Most people think the proper answer is seven years. But, it is a little more complicated than that. That is because those forms, receipts, canceled checks, and other documents could be needed later. The IRS generally has three years after the due date of your return (or the date you file it, if later) to initiate an audit — that hasn't changed.

In addition, some documents may be kept even longer. For instance, it might be wise to save W-2 forms until you start receiving Social Security benefits so you can verify your income if there's a problem - unless you go to the ssa.gov site and verify that they have the correct information recorded for you.

Here is some general information on how long you should keep various types of information:

https://seagulltechnologies.com/blog/how-long-do-you-need-keep-your-tax-returns

This week's episode of the Mastering Business Basics podcast has been posted entitled: Is AI Ruining Your Analytics?

Marketing is probably one of the most fluid and confusing parts of running a business. One of the things that everybody's heard in the news lately is the subject of artificial intelligence, or AI, as we all know it as. But, what a lot of small business people don't realize is how that is affecting their marketing, and the statistics and analytics they get from marketing are probably going to be skewed because of it.

We have a special guest today, and we're going touch on that subject and a lot more. Don't let your business get lost in the dust...

Is AI Ruining Your Analytics? - Mastering Business Basics Marketing is probably one of the most fluid and confusing parts of running a business.  One of the things that everybody's heard in the news lately is the subject of artificial intelligence, or AI, as we all know it as. But, what a lot of sma...

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Welcome to the latest episode of Mastering Business Basics. Today, we have a very special guest, Sally Gimon, and she's going to teach us a few things that even in the 24 years I've been doing taxes, I had not learned. And I love learning about new things, and I love saving people money. So this is going to be, I think, a very interesting conversation if you are tired of handing over so much of your hard earned money to the federal and state governments.

There is a reason the uber-rich pay so little in taxes and you are about to find out.
https://www.buzzsprout.com/2432913/episodes/19223775

Welcome back to Episode 9 of the Mastering Business Basics podcast. In the last few weeks, we've talked about how to build a solid foundation under your business. And on top of that, of course, you build the structure of your business, your employees, your services, whatever it is that you are into. But at some point, you have to do a little marketing. And marketing can become a tricky business because how do you know if it's working or not? That is what we begin to unravel today:

Knowing if Your Marketing is Working - Mastering Business Basics  Welcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of course, you build the structure of your business, your employees, your service...

The latest episode of Mastering Business Basics entitled "How to Lose Money and Time" has been posted.

Thankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important subject. Because the statistics show that 70% of the people in this country are looking for a way to make extra money, and most of them are losing money instead. And that's a shame.

There's basically two ways that you can make extra money. You can just work and earn money and then go back and work and earn money. And the other is to create residual income that continues to pay you money long after you've quit the work. But there are some pitfalls you need to know before you start your journey.

How to Lose Money and Time - Mastering Business Basics Thankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important subject. Because the statistics show that 70% of the people in this country are ...

Episode 4 of the Mastering Business Basics Podcast is now available!!

In our previous three episodes, I've talked about your why and the necessity of creating one and determining what it is, because it's gonna help determine your success.

I've talked about your likes and your dislikes and how you need to determine those. And incorporate them into your business plan, which will give you a better chance of success. I've talked about your skillset, sitting down and taking a close look at what you like to do, what you don't like to do, what your skillset is, what it isn't. What you need to develop yourself, and what you need to hire other people for.

Those are important, but even more important than that is the foundational aspects of running a business. There's three pillars that undermine every business. I don't care if you're a small Schedule C or whether you're a huge C corporation, it doesn't matter.

All three of these things are important. It's just the scale of them that changes. And those three pillars are your legal format, your logistical organizations, and your tax considerations. You have to know these because if you change one, it changes the other two. They work together.

That's why it's important to know all three of these because if you change something over here, you could be changing things over there and not realize it, get yourself in a lot of trouble, or lose a lot of money in the process

We don't want that.

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