Elliott Rashed

In 2011 I had cancer.

Hodgkin's Lymphoma. I was young. I went through treatment. I came out the other side with a very specific relationship to time that I have never been able to shake.

When you face something like that, you stop being willing to waste your life sitting in an office trading hours for someone else's ceiling.

After cancer I went to engineering school, got a job at Yaskawa, worked hard, did everything right. And then watched a new hire walk in and get paid more than me for doing the same work. That was the moment I decided I was done.

I spent years in the one-time sale world after that. Six-figure days that felt incredible. Zero-dollar months that felt like the floor falling out.

The day I understood that recurring revenue compounds while one-time sales evaporate was the day everything changed.

I built the Recurring Revenue Lab because I genuinely believe that consistent income you can count on every month is the foundation of actual freedom. Not hustle. Not the next launch. Not hoping this month is better than last month.

A stack that keeps paying while you're coaching your kid's soccer team. While you're traveling. While you're just living your life.

That's what I'm building. That's what I'm teaching.

If that's the kind of income you want to build, come see what we're doing: https://skool.com/affiliate/plans

Let's talk about math for a second, because the math here is genuinely exciting.

Marie runs the Bakery School on Skool. She helps bakery owners scale their businesses. We ran a Facebook Ads campaign targeting bakery owners across Australia, Canada, Germany, France, the UK, and the US.

$5 a day in ad spend.

$4.91 per new Skool community member.

24 new members in 30 days.

Facebook is now responsible for 52% of all her member sign-ups and 57% of her about page traffic. Her click-through rate came in at 13%, which in the ad world is what you'd call very, very good.

Five dollars a day. That's a cup of coffee and a muffin. That's what it cost to add 24 members to a paid community in a single month.

The benchmark we shoot for is $3 to $8 per member. Under $8 means you're getting a high-quality lead who actually wants what you're selling. Marie came in at $4.91.

If you're building a Skool community and wondering how to grow it without just hoping people show up, this is what predictable growth looks like.

Come learn how we run this inside the lab: https://skool.com/affiliate/plans

$97 a month. Per client. After Year 1.

That client doesn't need you to do anything new to earn it. The software is running. The pipelines are working. The automations are live. You set it up once, and they pay you every single month.

Most people in the affiliate world are chasing the next sale. The next launch. The next piece of content that might go viral. GHL clients sit in the background and pay you whether you post that day or not.

Inside the Recurring Revenue Lab, GHL is included in your Premium membership for the entire first year. That's 12 months of white-label software to build your first sub-accounts, test the model, and have real clients before you ever pay a separate software bill.

By the time Year 2 starts, the clients you built in Year 1 are covering your costs.

That's the model. Come see it: https://skool.com/affiliate/plans

Gary spent 25 years in police training.

He knew more about his subject than most people will ever know about anything. He had the expertise, the credibility, the stories, the hard-won knowledge that takes decades to accumulate.

What he didn't have was a system to turn that into recurring income.

He joined the Recurring Revenue Lab, built his Skool community around police training, connected Facebook Ads to grow it consistently, and now gets a steady stream of new members coming in every month, paying to be part of a community built around something he already knew cold.

Here's the thing most people miss. You don't need a new skill to build a recurring income stream. You need a system to monetize the one you already have.

Whatever you know, whatever you've spent years doing, there are people who want to learn it from someone who's actually done it.

Gary knew that. Now he gets paid for it. Every month.

If you've got expertise sitting on a shelf collecting dust, come talk to us: https://skool.com/affiliate/plans

There's a very specific kind of pain that nobody in the online business world talks about honestly.

It's not the month you make nothing. The $0 month is bad, but at least you know where you stand.

It's the month after a really good month.

You just had your best month ever. New high. You're feeling good. And then it's the first of the month again, and the scoreboard resets to zero, and you have to go out and rebuild everything you just built, from scratch, all over again.

That's the one-time sale model in its purest form. You win, and then you start losing again immediately.

The reason I built the Recurring Revenue Lab around stacked recurring streams is because I lived in that cycle long enough to know that one great month is not a business. It's a moment.

A business shows up in your account every month, whether you had a great week or spent three days on the couch binge-watching something you refuse to admit you enjoyed.

Join here and see what we're building: https://skool.com/affiliate/plans

There are 10 founding seats opening inside the Inner Circle at $2,997.

One-time. That price won't exist after these 10 fill. When they're gone, Inner Circle returns to its permanent pricing of $4,800 or 3 payments of $1,800.

Here's what's inside.

Two full years of GHL bundled in. That's the white-label software your clients pay for on top of your membership, which means the software itself becomes a recurring income stream before you've done anything else.

Weekly live calls every Tuesday on The Hotseat. Not recordings you'll get to eventually. A live room where we work through real businesses, real numbers, and real roadblocks in real time.

Private Telegram channel with direct access to me.

This is for people who are done learning in theory and ready to build something that shows up on their bank statement every month.

The founding window opens the week of May 5th. It's 10 seats, not a countdown timer. When they're gone, they're gone.

The best thing you can do right now is get inside the free community so you're already there when the doors open.

Join here: https://skool.com/affiliate/plans

Alex joined the Recurring Revenue Lab with a goal he could actually say out loud.

$6,000 combined active and passive income per month. At least $3,000 of that recurring, not one-time, not "I had a good month," but showing up in his account every single month whether he had a great week or a terrible one.

He booked a hotseat. We worked through his offer, his positioning, his next move. He structured a service match deal and went out and closed it. $297 upfront. $150 a month after that.

That's his first recurring client. The first one is the hardest one, and he has it now.

If you've been trying to figure out what your offer even is, that's exactly what the hotseat is for. You bring your situation. We work through it live.

Come see what membership looks like: https://skool.com/affiliate/plans

Ok, I’ve got something exciting to share with you…

Over the past couple of weeks, I’ve been working hard behind the scenes to create something special for recurring revenue lab members looking to Build up their Monthly Recurring Income and Bonus Sales!

We’ve never done anything like this before...

.. but I’m SO PUMPED to share the details with you tomorrow.
If you’re excited to see what I have planned to help you create consistency in your business, type ‘YES’ below...

..then be on the lookout for my post being published tomorrow at 9 AM Pacific | 11 AM Central.

A quick one for anyone running a community or service business who wants five new conversations going before the end of the day.

You can get five clients in the next five minutes. No pitching. No selling. One DM, sent to five people, worded specifically.

Open Skool. Go to your community leaderboard. Find the top five members. DM them.

But don't ask them to buy anything. Ask if they know somebody.

Here's the exact message I teach Lab members to send.

"Hey [name], quick one. By the way, do you know anybody stuck at $4,500 one month and $300 the next, who's looking to build recurring income they control in the next 90 days? I'm taking on five case studies for free, because that's all I can handle. I just want more testimonials. I help them get their first recurring revenue stream up without buying another course. It works. I had a woman named Marie get 24 new members in 30 days on $5 a day in ads, even though she'd never run ads before. I had another guy who closed his first $297 recurring deal from a single Hotseat question. Does anyone come to mind?"

Then wait.

If they say no, the optional tag: "Haha, does anyone you hate come to mind?" The joke kills the awkwardness. Most people laugh and think of somebody real.

Three things happen from those five DMs.

Some people read the message about Marie, recognize their own pattern in the description, and DM you back asking for more. You didn't pitch them. They opted in.

Other people reply with one or two names the description pulled out of their memory. You got warm intros without selling anything.

A few do both in the same reply.

All three outcomes put your number higher than it was five minutes ago.

Here's why this works when "want to buy my program" doesn't. You asked if they knew somebody, not whether they wanted to buy. The pressure was gone before it showed up. Their guard stayed down. They answered the actual question instead of the one they were braced for.

Simple enough to try today. Specific enough to actually work.