Jasmine Sandler

For the past 26 years in New York City, I’ve been passionate about supporting artists, creatives, athletes, and women leaders through community, branding, storytelling, and empowerment initiatives like Warrior Women in Business. 🛹✨

One of the biggest highlights of my journey was discovering the skate culture at Chelsea Piers when the rink finally opened to women. From captaining a team, meeting the New York Rangers and New York Islanders, to producing an event where I met Tony Hawk — those experiences shaped so much of who I am creatively and professionally.

As a musician, creative entrepreneur, and founder of JSM and Warrior Women in Business, I’ve always been passionate about helping people share their voice, build their brand, and tell their story authentically.

The NYC skate and creative scene taught me the importance of community, culture, resilience, and self-expression — and that energy still inspires the work I do today. 💥

If you’re an artist, musician, athlete, executive, or creative with a story to share, I’d love to connect with you through my podcast, coaching programs, and Warrior Women community. 🎙️✨

Before social media… I built one. In NYC.
In 2002, long before platforms like Facebook or Instagram existed, I launched XxtremeConnections.com — a social network built for the action sports world.
But it didn’t start online.
It started in an old bank on Houston Street…
With a motocross + skateboarding event, a packed crowd, and a vision to connect a culture that didn’t yet have a digital home.
That night wasn’t just a party — it was proof of concept.
And behind the scenes, I had already made a deal with Sony Records and Epic Records to represent some of their indie rock acts — so the music flowing through that space wasn’t just background… it was curated, intentional, and electric.
It sparked something bigger in me — a creative path that led me to producing music under my artist name Jasmine Sandler Singer aka Jazzrock… and today, that same energy powers the Warrior Women In Business concerts I produce supporting Mayor’s Fund to Advance New York City and NYC Mayor’s Office to End Domestic and Gender-Based Violence
26 years in NYC as an entrepreneur, a leader of women in business, and a pioneer across extreme sports and online communities… this is where it began.
If you’re building something bold — tap into my personal brand as I build executives, entrepreneurs and artists Jasmine Sandler Media. I’m deeply connected across the music industry, the sports world, and now fashion… as we prepare to launch an edgy, sophisticated Warrior Women fashion line in 2026 that brings that same energy forward.
This is the first in a series sharing the real story — the risks, the rooms, the moments that built everything.

Jasmine Sandler shares her lived experience with severe ADD, and how she’s learned to navigate high energy, rapid thinking, and constant creativity while running multiple businesses and leading brands.

Instead of forcing herself into “traditional focus,” she’s built her own leadership rhythm—one that embraces movement, creativity, and momentum. From structuring her mornings to creating business opportunities through everyday interactions, she shows how neurodivergence can fuel leadership, not limit it.

This is what ADHD leadership really looks like in the real world.

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