06/17/2026
Shahla Yaghoubi specializes in working with families relocating to Northern California, most frequently to the San Francisco Bay Area. A seasoned Independent Education Consultant who has been supporting families with their schooling needs since 2012, she knows the public and private school landscape intimately and has helped hundreds of families find the right-fit school for their children. She is much appreciated for her competence and her reassuring nature!
Prior to becoming an independent education consultant, Shahla worked in the tech start-up and Fortune 500 industry in Silicon Valley in the field of Corporate and Sales Finance, and she holds an M.B.A/M.I.A. from Columbia University.
In 2002, Shahla branched out and completed her ESL/EFL certificates and began working with adult language learners in the greater Bay Area. She has traveled throughout Europe and to Iran, Turkey, Oman and the UAE; she is fluent in Farsi and conversant in French.
06/14/2026
Meet Alex!! Alexandra Ruttenberg is Director of Education Research and Analysis at Bennett, leading special projects that range in nature from tuition studies to assessments of schools to the compilation of information for group moves. She also works directly with families headed to locations all over the world.
Alex began her career in the education and relocation industry, working for The World Bank and International Monetary Fund. During her 14 years there, she held several positions, including the Directorship of the Education Advising Office and Co-Founder and Co-Lead of the Global Mobility Center. She joined Dwellworks in 2007 as the Director of Education Services and later made her way to Bennett as Director of Research and Analysis.
In addition to her work in the corporate world, Alex has worked in private school admissions and has taught in both private schools and at the university level. She earned a B.A. from Yale University, an Ed.M. from Harvard University in Counseling and Education, and an Ed.S. from George Washington University in Education Administration. She is a professional member of the Independent Educational Consultants Association (IECA).
06/13/2026
Education consulting isn't about handing families a list. It's about understanding a child deeply enough to match them with a school where they'll genuinely thrive.
06/12/2026
When doors seemed closed, our consultant opened them. This is what access and advocacy look like during a school search – especially when timing is tight.
06/11/2026
Early Action (EA) and Early Decision (ED) are both ways to apply to college before the regular deadline, but there’s a big difference in them.
Early Action:
You apply early, (deadlines vary), hear back from the school early, but it’s not binding. This means if you are admitted, you’re not obligated to accept the offer of admissions. You can still apply to other schools and compare financial packages before you make your decision. This is a terrific option if you want to hear back sooner than regular applicants but keep your options open.
Early Decision:
You apply early, (typically Nov. 1 or Nov. 15th), hear back from the school early but this one is binding. This means if you are admitted, you are committing to attend that college. You then need to withdraw all other applications and can celebrate that you were admitted to your top choice school! ED is a great option if you are certain you want to attend a particular school and don’t need or want to compare financial aid or merit offers.
Any questions? We're here to help! 🤓