“The most sustainable style is already here.”
Three women reveal the beauty, politics, and pleasure of second‑hand fashion, showing how re‑use can be both an ethical practice and a powerful form of self‑expression.
From the director Mehita Iqani’s statement: “This film began with a simple, stubborn conviction: there are already enough clothes in the world: enough beauty, enough possibility, enough material to dress ourselves joyfully without shopping for anything new. That truth is tangled inside global systems of excess, inequality, waste, and longing. I wanted to make a film that could hold all that complexity while still honouring the pleasure that clothing brings.”
Fashion Dump will be premiering 📹in Johannesburg on the 27th of June at the Bioscope and on the 5th of July at the L***a Theatre in Cape Town.
🎫Tickets are running out fast! Be sure to get yours at the link in our bio, so you don’t miss out on this.
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What if the most powerful fashion statement is wearing what already exists? 🤔
A sneak peek behind the scenes with our three fashionistas, Madinani, Jacky, and Philli. Fashion Dump is a short documentary that explores second-hand style as creativity, self-expression and as a quiet rebellion against throwaway culture.
“I wanted to make a film that celebrates beauty without denial, critique without despair, and fashion without forgetting where our clothes come from. If it shifts how we look at what we wear, even slightly, then it has done its work.” Director, Mehita Iqani.
The film will be screened in Johannesburg and Cape Town. Tickets are now available:
Cape Town screening - https://www.quicket.co.za/events/377626-fashion-dump-film-screening/
Johannesburg screening - https://www.quicket.co.za/events/382311-fashion-dump-film-screening-johannesburg/
📢Credits:
Film poster photograph by Duncan Shelwell
BTS images taken by Fumani Jwara and Nobuhle Magadzire
12/06/2026
🤩We’re excited to announce our latest short documentary film Fashion Dump, the film explores beauty, creativity and the power of the second-hand fashion industry.
Through the voices and style sensibilities of Madinani, Jacky and Philli, the film invites viewers to rethink what we wear, where it comes from, and what it means to choose the clothing we wear.
Screenings will be taking place in Johannesburg on the 27th of June at the Bioscope Theatre, and in Cape Town on the 5th of July at the L***a Theatre.
Further details on Cape Town ticket availability will be announced soon. The Johannesburg screening is already fully booked.
09/06/2026
[TEAM ALERT] Dr Nteboheng Phakisi-Portas joins SciComm as our newest post-doctoral fellow. She holds a PhD in Anthropology from the University of Cape Town, an MSc in Geography and International Development from Palacký University, and an undergraduate degree in Media Studies from Tshwane University of Technology. As an environmental anthropologist her work focuses on soil–society relations, land use, nature-based environmental remediation, and the effects of extractive industries on communities.
04/06/2026
The 76th Annual ICA conference taking place in Cape Town from the 4th till the 8th of June.
The five-day conference brings together around 3,000 in-person (and remote) scholars, and over 400 presentations representing the latest advanced in the field of communication.
We’re also proud to see our very own Prof. Mehita Iqani and Dr Christel Antonites who will be presenting at the conference this year.
Dr Christel Antonites and Prof Mehita Iqani will present: “Messy Baboons, Angry Humans: Waste as Multispecies Mediator in a Neighborhood in South Africa's Noordhoek Valley” will be presented tomorrow (Friday).
Prof Mehita Iqani will discuss “Waste and Luxury as Lenses for Inequality in African Contexts” on Saturday as part of the SACOMM panel.
Prof Mehita Iqani will also present: “From Zibi to Bingo: South African Anti-littering Adverts and the Discourse of Personal Responsibility” on Sunday.
If you are attending the , be sure to check out these thought-provoking sessions.
27/05/2026
Don’t get overwhelmed by a writing project! Come join us and feel at ease😌. Tomorrow from 10:00 till 13:30. SU&W offers a supportive writing environment for anybody to join and start or complete a piece of your writing, whether it be a passion project or your thesis.
No RSVP is required and we have refreshments to keep your energy up! See you there!
20/05/2026
Assessment season stress getting you down? Libraries and all study centres packed?
Come join us for Shut Up & Write this Thursday, a guaranteed quiet and safe space for writers to get out of their heads, and away from looming outside pressures into something a little calmer and a lot more productive. ✍️
Whether you’re working on your thesis, an article, an assignment or something just for you, SU&W is your space to sit down, focus and get words flowing with no pressure.
Everybody is welcome! No RSVP is required and we’ll have refreshments to keep you going! ☕
14/05/2026
Join us this Saturday at the Franschhoek Literary Festival where our very own FicSci Editor Wamuwi Mbao (sea_ice) alongside Conrad Kemp (Out of the Dead Lands) join indie spec-fic publisher Marius du Plessis in exploring the power of speculative fiction in reshaping African storytelling. As global audiences embrace alternate worlds, future Africa’s and myth-infused retellings, they ask what it means to imagine beyond inherited limits — and how local writers are redefining the possibilities of the genre.
📌Session title: INVENTING TOMORROW
Date: 16 May, 2026
Time: 13:00 - 14:00
Venue: Franschhoek Theatre
Book your tickets now! Tickets available via Webtickets, with a direct link: https://www.webtickets.co.za/v2/EventCategories.aspx?itemid=1589974554
13/05/2026
Has the weather got you under?
Come thaw it out with us at Shut Up & Write tomorrow from 10:00 till 13:30. Bringing you warm cozy vibes but still providing the perfect space for your words to be unlocked onto paper.
All are welcome! And so is any writing project you’ve been staring at for the past few days.
Refreshments will be available, to keep you warm too. no RSVP’s needed! See you there!
08/05/2026
[NEW PUBLICATION ALERT] What stories do anti-littering campaigns tell us about responsibility? In this article, Prof Mehita Iqani looks at how South African anti-littering advertisements construct narratives of personal responsibility, putting individuals as the main agents accountable for waste and environmental degradation.
Tracing a shift from earlier “Zibi” campaigns to more recent messaging featuring “Bingo”, the article shows how anti-littering adverts have changed over time, but still focus mostly on individual behaviour.
This article adds to discussions in media and communication studies by showing how environmental messages shape who we think is responsible for waste, and highlights the gap between individual responsibility and larger systems that also play a role in pollution and waste management.
Follow the link to read the full article: https://bit.ly/4nmPkLm
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